Pamela Anderson for the Nordic liqueur made from sea buckthorn - Andalö. A different kind of launch for an aperitif from the coast of Germany.
Pamela Anderson as brand ambassador for a German liqueur - how does that fit together?
Andalö 2012 launched a campaign with Pamela Anderson to promote the sea buckthorn liqueur, which was organized by ALPHA POOL as a content marketing agency in Berlin.
At several events - for the client Waldemar Behn to launch the new sea buckthorn liqueur - the former Baywatch mermaid Pamela Anderson shone all in orange - matching the color of the drink. Hollywood icon Pamela Anderson herself presented the new trendy drink. She is the last living descendant of Carl Petter Andersson, who developed the drink invented in the 19th century, the Hollywood blonde explained to the astonished journalists with a laugh on her lips.
Launch of the liqueur in Berlin's top club with numerous VIP guests
In Berlin's upscale club "The Grand", the VIP guests celebrated the new sea buckthorn liqueur Andalö at an exclusive VIP event. Among the prominent guests were Sophia Thomalla, Nora Tschirner and the Ochsenknecht brothers Jimi Blue, Wilson Gonzalez and Enie van de Meiklokjes.
Let's call it Scandalö! - New drinks are created so quickly
Pamela Anderson has also discovered a new cocktail! A bartender served the Hollywood star Jägermeister with a sea buckthorn liqueur. "Okay, let's call it Scandalö!" shouted the beautiful Hollywood blonde.
Andalö event series with lots of VIP power and media placements in all media
The launch event in Berlin was just the start of a whole series of events by and with Pam and Andalö. The second event was the Andalö Midsummer Night Party in Hamburg, and the final event was the Andalö Dinner - also an exclusive cooking event in Munich.
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