Pamela Reif Collection Launch

Reference Deichmann with Pamela Reif ✓ Social media spot production ✓ Content production ✓ Editorial placement -

The well-known fitness influencer Pamela Reif put together her own party collection for DEICHMANN, which was to be supported by measures in PR and social media.

ALPHA POOL produced exclusive behind-the-scenes material for the campaign shoot as well as teaser spots, implemented a media cooperation in the print sector and ensured great success with numerous placements.

CONTENT PRODUCTION

✓ Conception & Production of social media spots
✓ accompaniment of campaign shooting and production of exclusive behind-the-scenes material
✓ Accompaniment of the PR event and production of editorial moving image and photo content
✓ Conception and execution of exclusive, media-relevant interviews with the protagonist
✓ Preparation and editorial preparation of the content

COMMUNICATION & PLACEMENT

✓ Editorial placement nationwide
✓ implementation of a media cooperation
✓ 156 publications
✓ in TV, print, online and social media
✓ reported total reach: over 336 million contacts