Placement of the Swiss Life Self-Determination Barometer

Reference Swiss Life ✓ content production ✓ editorial placement-

Every year, the pension company Swiss Life conducts a survey on how self-determined Germans feel and how optimistic they are about the future. These results were to be placed in the online media.

ALPHA POOL prepared the results of the survey editorially and placed them with high-reach online publishers.

CONTENT PRODUCTION

✓ Evaluation of representative survey
✓ Creation of editorial content

COMMUNICATION & PLACEMENT

✓ 18 Publications
✓ in online media
✓ reported total reach: over 112.5 million contacts