Pre-launch of the new Toyota Aygo with Rita Ora at the start of her career

Rita Ora drives a Toyota Aygo and gives Berlin a real whirl ✓ VIP event ✓ Music marketing ✓Celebrity marketing

ALPHA POOL conceived and organized the launch of the new Toyota Aygo in summer 2014 with British singer Rita Ora at Berlin's IN Club "The Pearl" - including a test drive through the city, a visit to the editorial office and a launch event with numerous other celebrities. On behalf of the Japanese car manufacturer, we invited a select audience alongside numerous media representatives to the exclusive premiere of the new AYGO model.

Among the invited guests were many illustrious celebrities such as Alessandra Meyer-Wölden and Nora Tschirner, who celebrated the new model in style at the Berlin party location "The Pearl" on July 2. British singer Rita Ora was also on hand with an incomparable live acoustic set, providing a musical highlight.

In keeping with the motto "AYGO Celebration", style icon and designer Alessandra Meyer-Wölden unveiled her latest life plans at the big presentation party - while actress Nora Tschirner made her first public appearance since the birth of her child. There was also news from tennis star son Noah Becker: newly in a relationship with Zoë Kravitz, he also witnessed the brilliant premiere of Toyota and provided hot beats as a DJ.

On this evening of superlatives, there was another highlight in addition to the AYGO and the numerous technical refinements: "AYGO excited" was the name of the musical framework set to the poppy sounds of British singer Rita Ora - and the audience was treated to an incomparable live acoustic set.

Even before her performance, the music star convinced herself of the advantages of the new "AYGO crazy" model on a crazy joyride through the west of Berlin and gave a fast-paced interview to selected media.

The all-round carefree event package included not only the conception and implementation of the launch, but also the acquisition and booking of superstar Rita Ora, as well as content production and communication with the ALPHA POOL reach guarantees, which ensured a high level of awareness and made the Toyota Aygo the talk of the town.