Premiere of the Lexus "The life RX" campaign by and with Jude Law

Lexus creates a unique experience by and with Jude Law ✓ Content production ✓ PR work ✓ Editorial placement

Creative Public Relations: PS, design, fashion, acting, party - and in the middle of it all Hollywood star Jude Law 100 exclusively invited guests who celebrated in London, where the new "The Life RX" campaign was presented. Jude Law is now also the new star and protagonist of the current "The Life RX" campaign. This was duly celebrated in the British capital.

The actor had a big surprise for the guests - it was more than just a party. The special feature: every guest could also feel like a star themselves. Jude Law also staged the evening as a big play. A 160-strong team of actors slipped into the roles of stylists, PR managers, journalists and fans. Each guest was interviewed and photographed on a red carpet and then greeted personally by the Hollywood star.

A world of luxury, excitement and thrills that catapulted these unsuspecting participants into the spontaneous theater of "The Life RX". She can be seen in a recent TV commercial for the new Lexus RX starring Jude Law.