Presenter spot on "Deutschland sucht den Superstar"

Presenter spot on "Deutschland sucht den Superstar"

ALPHA POOL developed a tailor-made TV advertising campaign for the car manufacturer Citroën, which was realized in the popular RTL format "Deutschland sucht den Superstar".

The campaign comprised a series of presenter commercials that were integrated into the program. ALPHA POOL was not only responsible for the creative conception and production of the commercials, but also for the placement of the advertisements as openers, during the commercial breaks and as closers. This comprehensive support ensured optimum visibility for the Citroën brand and aimed to appeal directly to and inspire viewers.