QVC Design Summit in London

Reference QVC with Thomas Rath and Barbara Becker ✓ Talk event conception & production ✓ Content production ✓ Editorial placement <-

In the spring of 2018, there was only one topic in the media landscape: the royal wedding of Prince Harry and Meghan Markle. To use the royal big event for their own communication, the four prominent faces of the shopping channel QVC, designer and fitness expert Barbara Becker, fashion designer Thomas Rath, star stylist Boris Entrup and nobility and jewelry expert Elna-Margret Princess of Bentheim, were invited to a large round of talks, the "QVC Design Summit."

ALPHA POOL designed the event as a talk in London and produced the footage on site. This was placed widely across all media.

EVENT PRODUCTION

✓ Conceptualization and implementation of the appointment as a talk round in London

CONTENT PRODUCTION

✓ Accompanying and producing editorial moving image and photo content
✓ Conceptualizing and conducting an exclusive, media-relevant interview with the protagonists
✓ Conceptualization and editorial preparation of the content

COMMUNICATION & PLACEMENT

✓ Editorial placement nationwide
✓ 63 Publications
✓ in TV, print and online
✓ reported Total reach: 130 million contacts