Shooting TV spot & cinema premiere for Sylvie Meis overknees collection

Reference Deichmann with Sylvie Meis ✓ Spot production ✓ Premiere-Event production ✓ Content Production ✓ Editorial Placement -

For their new overknees collection, shoe giant DEICHMANN got model and presenter Sylvie Meis on board. The launch of the luxurious footwear was to be promoted with a large impact across all channels.

ALPHA POOL conceived and produced a TV commercial which aesthetically staged the collection, and generated exclusive behind-the-scenes material at the campaign shoot. The launch of the collection and the start of the TV spot were celebrated with a premiere event in a Hamburg cinema, which generated a huge media response.

EVENT PRODUCTION

✓ Conception & realization of a launch event in form of a cinema premiere with Sylvie Meis
✓ In the form of a cinema screening with selected press representatives in Hamburg

CONTENTPRODUCTION

✓ Conception & Production of a TV commercial incl. Social media cutdowns
✓ Accompaniment of the campaign shooting and production of exclusive behind-the-scenes material
✓ Accompaniment of the theatrical premiere and production of editorial moving image and photo content
✓ Conception and realization of exclusive, media-relevant interviews with the protagonist
✓ Preparation and editorial preparation of the content

COMMUNICATION & PLACEMENT

✓ Editorial placement nationwide
✓ 198 publications
✓ in TV, print, online and social media
✓ reported total reach: over 358 million contacts