Shooting of a viral video for ABUS as part of the city helmet initiative of Kinderneurologie Hilfe

Bettina Wulff - former First Lady of Germany - promotes road safety in a very unusual way ✓ Video shoot ✓ Viral spot ✓ Celebrity marketing

ALPHA POOL designed and produced an awareness campaign as part of the city helmet initiative of the Kinderneurologie Hilfe Bundesverband e.V. and the safety technology manufacturer ABUS.

Ambassador Bettina Wulff was staged in a very unusual way in the form of a short "chaotic" video on the subject of road safety with bicycle helmets.

The result was an action-packed clip that was geared towards the special requirements of social media and achieved a high level of awareness for the charitable project with the additional activation measures.