"Stadthelme" charity bike tour for World Children's Day - Reference / ABUS / with Bettina Wulff

Former First Lady Bettina Wulff took part in the "Abus Charity Bike Tour" as part of the World Children's Day and cycled with children through the capital. In doing so, she pedaled for a good cause - and of course with a bicycle helmet on her head! She is the new honorary ambassador of the "Stadthelme" - or city helmets -, a nationwide project initiated by the Federal Association Children's Neurology Help and Abus to promote wearing bicycle helmets, which makes cycling safer.

ALPHA POOL conceived the charity campaign and implemented it in an eye-catching way. The editorial footage produced on site was subsequently placed across all channels.