"Stadthelme" charity bike tour for World Children's Day ✰ Reference / ABUS / with Bettina Wulff ✰

Former First Lady Bettina Wulff took part in the "Abus Charity Bike Tour" as part of the World Children's Day and cycled with children through the capital. In doing so, she pedaled for a good cause - and of course with a bicycle helmet on her head! She is the new honorary ambassador of the "Stadthelme" - or city helmets -, a nationwide project initiated by the Federal Association Children's Neurology Help and Abus to promote wearing bicycle helmets, which makes cycling safer.

ALPHA POOL conceived the charity campaign and implemented it in an eye-catching way. The editorial footage produced on site was subsequently placed across all channels.

Former First Lady Bettina Wulff took part in the "Abus Charity Bike Tour" as part of the World Children's Day and cycled with children through the capital. In doing so, she pedaled for a good cause - and of course with a bicycle helmet on her head! She is the new honorary ambassador of the "Stadthelme" - or city helmets -, a nationwide project initiated by the Federal Association Children's Neurology Help and Abus to promote wearing bicycle helmets, which makes cycling safer.

ALPHA POOL conceived the charity campaign and implemented it in an eye-catching way. The editorial footage produced on site was subsequently placed across all channels.

Properties ""Stadthelme" charity bike tour for World Children's Day ✰ Reference / ABUS / with Bettina Wulff ✰"

Media variant:	TV + online articles & video + print
Product category:	Reference
Reference for:	Content production, Editorial moving image content production, Event concept, Event production, Interview Production, Media placement, Photo content production
Target market:	Germany
Industry:	Healthcare & Pharma, Automotive, Non-profit / Charity

Data according to manufacturer. Errors and changes reserved.

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PR campaign with guaranteed multi-media placement of the client's topics incl. VIP acquisition and content production

✓Editorial combination placements in TV & Online & Print incl. ✓journalistic VIP★Content production in Germany -. Editorial placement of your PR event on TV, in PRINT and ONLINE - incl. editorial preparation of the topic and distribution to German publishers / delivery time approx. 4 weeks from commission. We design and produce stories around your PR topic and with the use of your VIP - journalistic, in accordance with national media law and according to the specifications of the target formats - and place them with high-reach German TV, print and online media. This product is specially designed for: Distribution: To German-speaking TV publishers or TV publishers with German content/programs TV rough cut of 20-30 minutes length. to German-speaking PRINT publishers or PRINT publishers with German content/programs to German-speaking online publishers or online publishers with German content/programs. Online video contribution up to max. 2:30 minutes length. Online text article with approx. 550 words length. Content production: In Germany VIP: VIP by customer Range guarantee: TV mind. 0.5 million viewers PRINT mind 0.5 million readers. Staggered; Online from mind. 60 millionuU p.m. The following services are already included in the price of this product:. ✓ An editorial preparation and content conception (storyline(s)✓ Briefing of the production team✓ Production coordination and monitoring of timings between all parties involved✓ the content production team (shooting, rough cut editing for TV, editing & dubbing for online)✓ industry standard equipment (shooting, rough cut editing for TV, editing & dubbing for online)✓ the provision of the assembled content in digital form✓ the guaranteed publication in high-reach media✓ reporting on all placements including evaluation total reach✓ VIP coordination✓ All production insurance✓ Buyout for use of made-up material Not included in the price of this product:. ✗ VIP fee(s) ✗ VIP management fee(s)✗ VIP special request(s)✗ Glam crew for the VIP(s) (makeup, Styling)✗ Moving image content production abroad (shoot)✗ Production team overtime (more than 10 production hours/day)✗ Revisions to created content✗ Creation of press photos✗ Legal support✗ Travel expenses incurred for the execution of the order✗ Customer special requests, that are not covered by the product description and result in additional financial expense. We will charge separately for all items not included in the price, provided they are incurred during the order.

Content: 61 Mio. Minimum Total Range (€825.41* / 1 Mio. Minimum Total Range)

from €50,350.00*

TV Placement incl. VIP Content Production

Editorial TV placement in Germany incl. ✓ editorial VIP★Content production - Editorial placement of your PR event on TV - incl. editorial preparation of the topic (TV rough cut of 20-30 minutes length) and distribution to German TV editorial offices. Delivery time approx. 3-6 weeks from commissioning We design and produce stories around your PR theme and with the use of your VIP - editorial, in accordance with national media law and according to the specifications of the target formats - and place them with high-reach German TV media. This product is specially designed for: Distribution: To German-speaking TV publishers or TV publishers with German content/programs TV rough cut of 20-30 minutes in length Content production: Depending on package selection. VIP: VIP by customer Reach guarantee: Min. 0.5 million viewers The following services are already included in the price of this product: ✓ Editorial preparation and content conception/storyline(s)✓ Briefing of the production team✓ Production coordination and monitoring of timings between all parties involved✓ Content production team (shooting, rough cut editing)✓ Industry standard equipment (shooting, rough cut editing)✓ Provision of the assembled, roughcut content in digital form✓ Guaranteed publication in high-reach media✓ Reporting on all placements including evaluation total reach✓ VIP coordination✓ Production insurance✓ Buyout for the use of the made-up moving image Not included in the price of this product: ✗ VIP fee(s) ✗ VIP management fee(s)✗ VIP special request(s)✗ Glam crew for the VIP(s) (makeup, Styling)✗ Production team overtime (more than 10 production hours/day)✗ Revisions to created content✗ Creation of press photos✗ Legal support✗ Travel expenses incurred to complete the job✗ Customer special requests, that are not covered by the product description and result in additional financial expense We will charge separately for all items not included in the price if they are incurred during the order.

Content: 0.5 Mio. Minimum Total Range (€33,500.00* / 1 Mio. Minimum Total Range)

€16,750.00*

Branded content production action

Action for the production of branded content (production Germany) - Staging an action as a setting for the production of branded content: We design and produce an action for you in a branded setting, perfectly staging your topic or product. "Ideal for all brands that don't yet have a communication occasion, but still want to generate branded content." The following main services are included in the price: a location tailored to your event a high-quality setting incl. professional brand staging and branding complete project management including personnel standard technology and equipment catering and beverage service The following items are not included in the price in advance: Travel expenses of the event and production team Licensing for e.g. image material, music, archive material optional services special requests by the customer that are not covered by the product description and service overview and / or lead to additional financial expenses not included services according to quick overview Disclaimer: Our price calculation is based on our extensive pool of potential locations as well as technical & equipment packages that we offer for the implementation of the event. Of course, we take your wishes into account and implement them as needed during the production. If, based on your specific briefing, we identify items at the outset that lead or could lead to additional financial expenditure, we will discuss these with you in detail and offer you possible financial alternatives. This way you keep your budget under control. Quick overview (Mobile phone: for complete overview, please turn cell phone to landscape view if necessary) Advice included ✔️ Concept Event ✔️ Production Event ✔️ PR content creation / Total reach guarantee / Placement online / TV placement / Placement Print / Reporting / " More features Acquisition VIP / Number of guests / Notes

€12,000.00*

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Service number: AP-02015-Ref2ABUSWulffB