Stiletto Test

Reference Cosmos Direct with Lilly Becker, Jorge Gonzalez ✓ VIP Acquisition ✓ Event production ✓ Content production ✓ Editorial placement -

High heels at the wheel or better not? A Forsa study commissioned by the insurer CosmosDirekt found that 90% of women sometimes wear unsuitable footwear at the wheel. To demonstrate how dangerous this can be and create broad awareness of the issue, ALPHA POOL initiated a test drive with two celebrities who are at home on high heels.

ALPHA POOL conceived the campaign and acquired the most suitable protagonists for it: Lilly Becker and Jorge González. The generated editorial content was then used for high-reach placement across all channels.

VIP-ACQUISITION

✓ KPI Eruise, Acquisition & Booking of Jorge Gonzalez and Lilly Becker
✓ Acquisition & Booking of the German rally driver Isolde Holderied as expert

EVENT PRODUCTION

✓ Conception and implementation of the PR appointment as a test drive under professional supervision on a site near Berlin

CONTENT PRODUCTION

✓ Accompaniment and production of editorial moving image and photo content
✓ conceptualizing and conducting an exclusive, media-relevant interview with the protagonists
✓ converting and editing the content

COMMUNICATION & PLACEMENT

✓ Editorial placement nationwide
✓ 77 publications
✓ in TV, print and online
✓ reported total reach: 146 million contacts