Brand Profile
Stüssy: Global pioneer in streetwear design since 1980

Founded in 1980 by Shawn Stüssy in Laguna Beach, California, Stüssy has grown from its humble beginnings as a surfboard brand into one of the world's leading streetwear labels. Originally, Shawn Stüssy began signing his surfboards with a distinctive signature logo that later became the company's iconic branding. This branding quickly expanded to T-shirts, hats and other apparel. Stüssy has been instrumental in shaping and influencing the trend of streetwear fashion. Despite its California roots, the company has significantly expanded its reach over the years and now has a presence in countries around the world, including the U.S., Japan, Europe and beyond. The company operates several of its own boutiques worldwide and is also carried in select high-end fashion stores.
Stüssy's main products and ranges:
- T-shirts with brand logo
- Headwear (hats and caps)
- Jackets and outerwear
- Pants and shorts
- Accessories (e.g. bags and belts)
- Shoes and sneakers
- Women's collections
- Surf and skatewear
- Collaborations with other brands
- Limited Edition Releases