Styling Brunch for the Sylvie Meis Party Collection Launch

Reference Deichmann with Sylvie Meis ✓ launch event conception & production ✓ content production ✓ editorial placement -

The launch of the new "Sylvie Meis Party Collection" of the shoe giant DEICHMANN was to be accompanied by a large media impact.

ALPHA POOL organized a styling brunch with campaign face Sylvie Meis and took over everything from the conception to the implementation and content production to the high-reach placement in the media.

EVENT PRODUCTION

✓ Conception & Realization of a launch event in form of a styling brunch with Sylvie Meis in Hamburg
✓ Presentation of the collection as a small fashion show with styling tips from Sylvie Meis

CONTENT PRODUCTION

✓ Accompaniment and production of editorial moving image and photo content
✓ Conceptualizing and conducting an exclusive, media-relevant interview with the protagonist
✓ Converting and editing content

COMMUNICATION & PLACEMENT

✓ Editorial placement nationwide
✓ 205 publications
✓ in TV, print, online and social media
✓ reported total reach: over 309 million contacts