Sunday Natural - premium manufacturer of natural food supplements
Sunday Natural is a leading German producer of high-quality, natural food supplements and superfoods based in Berlin. The company attaches great importance to the purity, sustainability and transparency of its products.
History and position in the industry
Founded in 2013 by a team of nutritionists and therapists, Sunday Natural was born out of the desire to offer high-quality vitamins, supplements and teas. Today, the company is one of the most renowned manufacturers in Germany and operates its own research and development department in Berlin.
Founding date
2013
Turnover
In 2023, the company value was estimated at 600 to 800 million euros. Source
Number of employees
Between 51 and 200 employees. Source
Sector
Health, wellness & fitness
Products and services
- vitamins
- Food supplements
- Superfoods
- Teas
- Essential oils
Active in the following countries
- Germany, France
- France, Germany
- Austria
- The Netherlands
- Italy
- Poland
- Great Britain
Target groups
- Health-conscious end consumers of all age groups
- Customers with medium to higher income
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International campaign with Halle Berry for shoe manufacturer and retailer Deichmann
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CONTENT PRODUCTION
✓S upport and production of editorial moving image and photo content.✓Conception and realization of an exclusive, media-relevant interview with the protagonist✓Production and editorial preparation of the content
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✓ 408Publications✓ Editorial placement nationwide✓ in TV, print and online✓ ReportedTotal reach: over 470 million contacts
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International Launch "Rita Ora for DEICHMANN"
Reference Deichmann with Rita Ora ✓ VIP acquisition ✓ VIP guest list ✓ Influencer acquisition ✓ Fashionlaunch event conception & production ✓ Live music performance ✓ Content production ✓ Editorial placement <-
ALPHA POOL conceived a one-of-a-kind launch event in summer 2019 for Europe's largest shoe retailer Deichmann. The occasion was the new "Rita Ora for DEICHMANN" collection. The event celebrated the new collection and the #Radiate campaign with the European Deichmann stores. It generated centralized content for media coverage in all countries where the campaign ran.
In addition to the conception of the event, ALPHA POOL took over the international event management, VIP booking, content production and guaranteed media placement.
VIP-BOOKING
✓ KPI Identification, Acquisition & Booking✓ Acquisition of micro, macro and celebrity influencers✓ in total 30 influencers from 19 European markets as event guests✓ among them Silo Sahin, Cheyenne Ochsenknecht and Susan Sideropoulos
EVENT PRODUCTION
✓ Conception & Implementation of the international event with focus on influencers and output✓ Conception & implementation of an extraordinary fashion installation to perfectly stage the collection in the look&feel of the campaign✓ incl. Live acoustic performance by Rita Ora
CONTENT PRODUCTION
✓ Support and market-specific production of editorial moving image and photo content with numerous production teams✓ Conceptualization and execution of exclusive, media-relevant interviews with Rita Ora and VIP guests✓ Market-specific conversion and editorial preparation of the content
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✓ Cross-country editorial placement✓ about 200 publications✓ On TV, print, online and social media✓ reported Total reach: over 300 million contacts✓ in 19 European markets
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Shooting TV spot & cinema premiere for Sylvie Meis overknees collection
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For their new overknees collection, shoe giant DEICHMANN got model and presenter Sylvie Meis on board. The launch of the luxurious footwear was to be promoted with a large impact across all channels.
ALPHA POOL conceived and produced a TV commercial which aesthetically staged the collection, and generated exclusive behind-the-scenes material at the campaign shoot. The launch of the collection and the start of the TV spot were celebrated with a premiere event in a Hamburg cinema, which generated a huge media response.
EVENT PRODUCTION
✓ Conception & realization of a launch event in form of a cinema premiere with Sylvie Meis✓ In the form of a cinema screening with selected press representatives in Hamburg
CONTENTPRODUCTION
✓ Conception & Production of a TV commercial incl. Social media cutdowns✓ Accompaniment of the campaign shooting and production of exclusive behind-the-scenes material✓ Accompaniment of the theatrical premiere and production of editorial moving image and photo content✓ Conception and realization of exclusive, media-relevant interviews with the protagonist✓ Preparation and editorial preparation of the content
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✓ Editorial placement nationwide✓ 198 publications✓ in TV, print, online and social media✓ reported total reach: over 358 million contacts
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PR seeding for the "Deichmann moves" initiative
TV and online placement I VIP acquisition I Content Production I ✓ 47 Publ. I ✓ 340+ million total reach
Launched in 2024, the "DEICHMANN bewegt: Deutschlands fitteste Grundschule" initiative promotes the health and fitness of primary school children in Germany. Over 140 schools with more than 20,000 pupils collected over 200,000 sports units from January to May. The program includes exercises in agility, coordination, stretching, strength, endurance and community to awaken the joy of movement and bring about long-term positive lifestyle changes. Rohr Primary School from Lower Bavaria won first place and was awarded the prize at an event with patron Magdalena Brzeska, who emphasized the importance of exercise in everyday life.
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✓ Support and production of editorial moving image and photo content
✓ Conception and implementation of an exclusive, media-relevant interview with the protagonists
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Communication & placement
✓ Editorial placement throughout Germany
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VIP event for the launch of the Barbie X DEICHMANN collection
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ALPHA POOL was responsible for the conception and implementation of the launch event including the fashion talk, VIP acquisition, the production of editorial footage and the subsequent high-reach media placement.
Event production
✓ Conception and realization of the event incl. fashion talk round with many celebrities
VIP acquisition
✓ KPI determination, acquisition & booking of all VIP guests
Content production
✓ Support and production of editorial moving image and photo content
✓ Conception and implementation of an exclusive, media-relevant interview with the protagonists
✓ Packaging and editorial preparation of the content
Communication & placement
✓ Editorial placement throughout Germany
✓ 94 publications in TV, print, online & social media
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Pamela Reif Collection Launch
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CONTENT PRODUCTION
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✓ Editorial placement nationwide✓ implementation of a media cooperation✓ 156 publications✓ in TV, print, online and social media✓ reported total reach: over 336 million contacts
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Styling Brunch for the Sylvie Meis Party Collection Launch
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EVENT PRODUCTION
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✓ Accompaniment and production of editorial moving image and photo content✓ Conceptualizing and conducting an exclusive, media-relevant interview with the protagonist✓ Converting and editing content
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✓ Editorial placement nationwide✓ 205 publications✓ in TV, print, online and social media✓ reported total reach: over 309 million contacts
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International Launch Event: "Ellie Goulding Collection"
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Making-of: Athlashion campaign shooting
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✓ Accompaniment and production of editorial behind-the-scenes moving image and photo content✓ Conceptualizing and conducting an exclusive, media-relevant interview with the protagonist✓ converting and editing content
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✓ Editorial placement nationwide✓ 105 publications✓ in TV, print and online✓ reported Total reach: over 145 million contacts
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Shoe Step Award
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✓ KPI Identification, Acquisition & Booking
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✓ Support and production of editorial moving image and photo content✓ Conceptualizing and conducting an exclusive, media-relevant interview with the protagonist✓ Converting and editing content
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✓ Editorial placement nationwide✓ 104 publications✓ On TV, online and social media✓ Reported Total reach: over 390 million contacts
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Influencer Style Talk: "Style Explosion"
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