The NXonTrack Challenge for Lexus with Will.I.am

Lexus advertises with Will.i.am in an extraordinary campaign ✓ Music Marketing ✓ Hollywood Power ✓Will.I.am

What a cool campaign with Will i am! Lexus staged the superstar for an innovative music video. In the clip, the musician navigates several Lexus NXs to the beat of his song #ThatPARK in a breathtaking show. The spectacle was produced at an airfield in Spain. ALPHA POOL produced the branded content on site and ensured high-reach placements.

The US rapper, designer and co-founder of the cult band Black Eyed Peas caused a sensation in Madrid. In the Spanish metropolis, he shot a spectacular commercial for the new Lexus NX campaign - and slipped into the role of a master conductor. For the filming of the music video - a remix of his song "#ThatPOWER" - an airport runway was transformed into a huge music staff. This "sound street" was illuminated with projections and lasers that interacted perfectly with the musician's hip beats. Will i am then directed the three NX precision drivers so that they were traveling at the right speed and rhythm.