Timo Boll for Bridgestone - PR seeding for the 2024 Olympics

Online seeding incl. content production & communication | ✓ 19 pub. ✓ 163+ million total reach

Bridgestone was once again a partner of the 2024 Olympic Games in Paris. The campaign was supported by table tennis pro Timo Boll, who took part for the last time, and long jumper Malaika Mihambo as brand ambassadors.

ALPHA POOL conducted an interview with Timo Boll and was responsible for the production of exclusive content and comprehensive, high-reach online communication.

Content production

✓ Exclusive, media-relevant interview with Timo Boll
✓ Packaging and editorial preparation of the content

Communication & placement

✓ Editorial online placement throughout Germany
✓ 19 publications
✓ Total reported reach: 163+ million contacts