Under Armour: Global sportswear giant with an impressive history

Under Armour was founded in 1996 by Kevin Plank in his grandmother's basement in Washington, D.C.. Originally, Plank focused on making an innovative T-shirt that wicks away sweat to keep athletes dry. The company quickly grew and expanded its product portfolio to include a variety of athletic apparel, footwear and accessories. Today, Under Armour is one of the world's leading manufacturers of performance apparel, footwear and equipment. With billions of dollars in annual sales and a presence in over 70 countries worldwide, Under Armour has become a global brand known for its innovation and quality. The brand has established partnerships with numerous top athletes and teams, securing a dominant position in the sportswear industry.

Products and activity areas:

• Performance apparel: t-shirts, pants, shorts.
• Footwear: running shoes, training shoes, basketball shoes
• Accessories: hats, gloves, socks
• Outdoor clothing: jackets, vests, rainwear
• Training equipment: fitness bands, weights, yoga mats
• Sports bras and women's clothing
• Children's clothing and footwear
• Golf clothing and equipment
• Basketball and soccer equipment
• Digital fitness apps and wearable technologies.