Reference
VIP acquisition and PR seeding for the Joviva launch event with Alessandra Meyer-Wölden
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TV & online seeding incl. VIP acquisition, content production & communication | ✓ 32 publ. ✓ 230+ million total reach
Joviva presented its launch as a digital medical supply store in Cologne in 2024. The launch party was attended by exclusive guests such as Alessandra Meyer-Wölden, David Rott and André Dietz. The event offered insights into the new approaches to improving healthcare.
ALPHA POOL was responsible for VIP acquisition, the production of exclusive content and the high-reach communication and placement of the event.
VIP acquisition
✓ KPI determination, acquisition & booking
Content production
✓ Support and production of editorial moving image and photo content
✓ Conception and implementation of an exclusive, media-relevant interview with the prominent guests
✓ Packaging and editorial preparation of the content
Communication & placement
✓ Editorial placement throughout Germany
✓ 32 publications on TV, online videos and articles
✓ Total reported reach: 230+ million contacts