VIP event for the launch of the Barbie X DEICHMANN collection

TV, online & print placement incl. VIP acquisition, event & content production | ✓ 94 publ. ✓ 160+ million total reach

In summer 2023, no one could really escape it: the Barbiecore trend. Europe's largest shoe retailer DEICHMANN also launched a collection with the cult doll. And to perfectly stage this collaboration, we created an event that not only offered countless instagrammable moments for the invited influencers and VIPs on site, but also generated phenomenal branded content that was used both for the DEICHMANN channels and for our subsequent media placement. The core element of the event was a fashion talk with the VIP guests, in which important core messages such as female empowerment, diversity and self-determination were addressed.

ALPHA POOL was responsible for the conception and implementation of the launch event including the fashion talk, VIP acquisition, the production of editorial footage and the subsequent high-reach media placement.

Event production

✓ Conception and realization of the event incl. fashion talk round with many celebrities

VIP acquisition

✓ KPI determination, acquisition & booking of all VIP guests

Content production

✓ Support and production of editorial moving image and photo content

✓ Conception and implementation of an exclusive, media-relevant interview with the protagonists

✓ Packaging and editorial preparation of the content

Communication & placement

✓ Editorial placement throughout Germany

✓ 94 publications in TV, print, online & social media

✓ Reported total reach: 160+ million contacts