VW Dinner Night

Reference VW with Jamie Cullum ✓ VIP acquisition ✓ Event production ✓ Content production ✓ Editorial placement

On the eve of the "GQ Men of the Year" event, the Volkswagen Dinner Night with live act Jamie Cullum took place once again. Among the 220 invited dinner guests were many celebrities, such as Emilia Schüle, Julia Dietze, Britta Steffen, Caroline Beil, Susan Hoecke and Wilson Gonzalez Ochsenknecht.

ALPHA POOL produced editorial footage including interviews with the numerous VIPs on the red carpet and placed the content with a wide reach in the media.

CONTENT PRODUCTION

✓ Accompaniment and production of editorial moving image and photo content
✓ Conceptualizing and conducting an exclusive, media-relevant interview with the VIPs
✓ Converting and editing the content

COMMUNICATION & PLACEMENT

✓ Editorial placement nationwide
✓ 29 Publications
✓ in TV, print and online
✓ reported total reach: 105 million contacts