Video production and celebrity marketing for pharmaceutical company Riemser against an unpleasant disease
Markus Schenkenberg as a not-quite-serious superhero ✓ Spot production ✓ Video shooting ✓not-quite-serious
Viral campaign with spot for Herpotherm
ALPHA POOL took up the fight against a rather unpleasant disease - herpes: since this topic affects many, but nobody likes to talk about it, we had to come up with something special. The goal was to draw attention to this issue and find prominent testimonials. Not an easy topic, as you can imagine.
Video productions Berlin
The production of a video, which was supposed to attract a high virality, was the solution to the problem. Therefore, the video was designed to be highly controversial and particularly attention-grabbing. The spot was shot in just one day in a Berlin underground car park. With Marcus Schenkenberg and Cora Schumacher, two prominent actors were discovered as the main protagonists, who were not too shy to join in the fun.
Events in Berlin
The campaign was rounded off by a film premiere of a somewhat different kind. It doesn't happen too often that celebrities gather to celebrate a film that deals with the topic of herpes.
The client for this viral marketing campaign was Herpotherm, an electronic lipstick against herpes. Herpotherm works with concentrated heat against the annoying herpes blister.
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