FAQ

What types of influencer posts are there?

Story, reel, feed post and more. An overview of every post format on Instagram, TikTok, YouTube and Facebook, with length and purpose.

What types of influencer posts are there?

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Instagram-Icon Instagram

Name

Length

Content/description

story max. 60 sec.
  • Stories make it possible to publish several photos, videos and links
  • Posts are displayed in a separate story feed, additionally recognizable by a purple ring around the influencer's profile picture
  • appear in a "swipeable" slideshow format
  • disappear automatically after 24 hours, but can be saved in the profile under "Highlights"
Reel max 15 min.
  • Video in the feed does not disappear, but can be deleted
  • all influencers booked through us undertake to keep the post active for at least 90 days
  • Reels are displayed in the Reels tab, Instagram feed and on the homepage
  • people who do not follow a profile can still discover reels from the profile
  • the feature allows you to post multiple photos and videos
  • Places cannot be tagged
  • Description, people, companies and hashtags can be set
  • Music can be added
picture -
  • Image in the feed does not disappear, but can be deleted
  • All influencers booked through us undertake to keep the post active for at least 90 days
  • People, companies and places can be tagged
  • Image description and hashtags can be set
Live max. 4 hours
  • Livestream
  • Users can comment live
  • Up to four users can be added to the livestream

TikTok-Icon TikTok

Name

length

Content/description

Story max. 15 sec.
  • Stories make it possible to publish several photos and videos
  • Posts are displayed in a separate story feed, additionally recognizable by a blue ring around the influencer's profile picture
  • appear in a "swipeable" slideshow format
  • disappear automatically after 24 hours
video max. 10 min.
  • Effects and music can be added
  • Videos can be categorized

Youtube-Icon Youtube

Name

length

Content/description

Story max. 15 sec.
  • Stories are video drafts(limited to smartphones only)
  • Disappear after 24 hours (user-defined period can remain visible for longer than 24 hours)
  • Stories allow you to publish multiple photos and videos
  • the posts are displayed in a separate story feed, additionally recognizable by a red ring around the profile picture of the channel
  • appear in a "swipeable" slideshow format
Shorts 15 - 60 sec.
  • short video formats that can be viewed on tablets, desktop computers, smart TVs, etc. in addition to smartphones (similar to Instagram Reels)
video max. 12 hours
  • Video in the feed does not disappear, but can be deleted
  • all influencers booked through us undertake to keep the post active for at least 180 days
  • Videos must be categorized
live -
  • live stream
  • Users can comment live
  • Livestream can be added to the YouTube channel after completion and watched again

Facebook-Icon Facebook

Name

length

Content/description

Story max. 15 sec.
  • Stories make it possible to publish several photos and videos
  • Posts are displayed in a separate story feed, additionally recognizable by a blue ring around the influencer's profile picture
  • appear in a "swipeable" slideshow format
  • disappear automatically after 24 hours, but can be saved in the profile under "Highlights"
Reel 15 - 60 sec.
  • Video format
  • Reels are displayed and shared on a new special feed on the Explore page
  • Posts are also displayed in the normal feed
  • the function allows you to publish multiple photos and videos
  • Places cannot be tagged
  • Description, people, companies and hashtags can be set
  • Music can be added
post -
  • Text without image and photo
  • all influencers booked through us undertake to keep the post active for at least 90 days
  • does not disappear, but can be deleted
picture -
  • Image in the feed does not disappear, but can be deleted
  • all influencers booked through us undertake to keep the post active for at least 90 days
  • People, companies and places can be tagged
  • Image description and hashtags can be set
video max. 4 hours
  • Video in the feed does not disappear, but can be deleted
  • all influencers booked through us undertake to keep the post active for at least 90 days
  • People, companies and places can be tagged
  • Video description and hashtags can be set
Live max. 8 hours
  • Livestream
  • Users can comment live
  • Livestream can be saved and shared in the feed