With Joey Kelly to the Zugspitze - tegut campaign

TV & online placement incl. content production & communication | ✓ 32 pub. ✓ 230+ million total reach

In July 2024, tegut carried out an extraordinary campaign: A hike to the Zugspitze, where employees mastered the challenge together with tegut owner Thomas Gutberlet and extreme sportsman and TV star Joey Kelly. Before the start, Joey Kelly motivated and coached the participants intensively on his farm and prepared them mentally for the goal. The hike to the Zugspitze became an inspiring journey that showed how the team can surpass itself and develop a strong sense of community.

ALPHA POOL accompanied the campaign both on Joey Kelly's farm and on the hike and was responsible for the production of exclusive content as well as high-reach communication and placement.

Content production

✓ Support and production of editorial moving image and photo content: Exclusive insights into the joint challenge and preparations with Joey Kelly - from coaching to summit success on the Zugspitze
✓ Conception and realization of exclusive, media-relevant interviews with the protagonists
✓ Packaging and editorial preparation of the content

Communication & placement

✓ Editorial placement throughout Germany
✓ 2 TV reports and 32 publications in online videos and articles
✓ Total reported reach: 230+ million contacts