Reference
eCommerce shoot & PR seeding for Deli Eleplant for Veganuary 2025
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eCommerce photo shoot incl. BtS content production & online communication | ✓ 27 publ. ✓ 185+ million total reach
For Veganuary 2025, Eleplant presented an exclusive T-shirt collection together with the German comedian and social media personality Maria Clara Groppler. The shirts send a clear signal for a vegan lifestyle, conscious consumption and environmentally friendly fashion. During the eCommerce shoot with Groppler, ALPHA POOL produced high-quality behind-the-scenes content that was directly incorporated into the comprehensive communication and placement strategy.
ALPHA POOL was responsible for the entire eCommerce shoot, the behind-the-scenes content production and the high-reach online communication.
Content production
✓ eCommerce photo shoot
✓ Support and production of editorial moving image and photo content during the shoot with Maria Clara Groppler
✓ Packaging and editorial preparation of the material for subsequent communication and placement
Communication & placement
✓ Editorial placement throughout Germany
✓ 27 publications as online articles and videos
✓ Reported total reach: 185+ million unique users per month