myblu Hour :Tasting Event in Berlin

Reference myblu with Natascha Ochsenknecht ✓ Content production ✓ Editorial placement <-

For the launch of the new e-cigarette brand "myblu", a tasting event was implemented in Berlin, where guests, including Natascha and Wilson Gonzalez Ochsenknecht as well as Noah Becker, could try the new varieties.

ALPHA POOL accompanied the event with a production crew consisting of a camera team, editorial staff and photographer and placed the content with a wide reach in the German media.

CONTENT PRODUCTION

✓ Accompaniment and production of editorial moving image and photo content
✓ Conceptualizing and conducting an exclusive, media-relevant interview with the protagonist
✓ Converting and editing content

COMMUNICATION & PLACEMENT

✓ Editorial placement nationwide
✓ 103 Publications
✓ in TV, print and online
✓ reported Total reach: 216 million contacts