myblu Living Room Concert

Reference myblu with Capital Bra ✓Campaign conception ✓ VIP acquisition ✓ Live music event production ✓ Content Production ✓ Editorial Placement -

He is a megastar, has surpassed even the Beatles with his number-one chart placements, and what he touches turns to gold. As part of an awareness campaign for the e-cigarette brand myblu, an exclusive living room concert was initiated with Capital Bra, one of the most famous rappers of our time.

ALPHA POOL staged the product editorially and placed the event Germany-wide across all channels with a high reach.

VIP-ACQUISITION

✓ KPI determination, acquisition & booking of Capital Bra

EVENT PRODUCTION

✓ Campaign conception
✓ Implementation of the event in Berlin
✓ Incl. Live concert by Capital Bra

CONTENT PRODUCTION

✓ Accompaniment and production of editorial video and photo content
✓ Conceptualizing and conducting an exclusive, media-relevant interview with the protagonist
✓ Converting and editing content

COMMUNICATION & PLACEMENT

✓ Editorial placement nationwide
✓ 115 Publications with brand integration
✓ On TV, print, online and social media
✓ Reported total reach: over 380 million contacts

Reference myblu with Capital Bra ✓Campaign conception ✓ VIP acquisition ✓ Live music event production ✓ Content Production ✓ Editorial Placement -

He is a megastar, has surpassed even the Beatles with his number-one chart placements, and what he touches turns to gold. As part of an awareness campaign for the e-cigarette brand myblu, an exclusive living room concert was initiated with Capital Bra, one of the most famous rappers of our time.

ALPHA POOL staged the product editorially and placed the event Germany-wide across all channels with a high reach.

VIP-ACQUISITION

✓ KPI determination, acquisition & booking of Capital Bra

EVENT PRODUCTION

✓ Campaign conception
✓ Implementation of the event in Berlin
✓ Incl. Live concert by Capital Bra

CONTENT PRODUCTION

✓ Accompaniment and production of editorial video and photo content
✓ Conceptualizing and conducting an exclusive, media-relevant interview with the protagonist
✓ Converting and editing content

COMMUNICATION & PLACEMENT

✓ Editorial placement nationwide
✓ 115 Publications with brand integration
✓ On TV, print, online and social media
✓ Reported total reach: over 380 million contacts

Properties "myblu Living Room Concert"

Media variant:	TV + online articles & video + print, Social Media
Product category:	Reference
Reference for:	Celebrity / VIP acquisition, Content production, Editorial moving image content production, Event concept, Event production, Interview Production, Live concert, Media placement, Photo content production
Target market:	Germany
Industry:	Lifestyle

Data according to manufacturer. Errors and changes reserved.

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Music event agency - conception and realization incl. musical act, location, catering and guest list

Music Event (Production Germany) - Staging your brand or products with a musical performance: we design and produce an extraordinary music event for you, perfectly staging your theme or product. "Ideal for all brands who want to stage their product with a musical performance." The following main services are included in the price: an event location in Germany tailored to your event a high-quality setting incl. branding an artist incl. staging of the concert or live performance the complete event management incl. staff (e.g. event manager, technician, guest reception, service, DJ, set-up & dismantling helpers, security) guest and invitation management standard event technology and equipment (e.g. visuals, lighting, sound, etc.) an appealing catering and beverage service The following items are not included in the price in advance: Fees, special requests and travel expenses of testimonials or brand ambassadors. travel expenses of the event and production team Licensing for image material, music, archive material, etc. optional services special requests by the customer that are not covered by the product description and service overview and / or lead to additional financial expenses not included services according to quick overview Disclaimer: Our price calculation is based on our extensive pool of potential locations as well as technical & equipment packages that we offer for the implementation of the event. Of course, we take your wishes into account and implement them as needed during production. If, based on your specific briefing, we identify items at the outset that lead or could lead to additional financial expenditure, we will discuss these with you in detail and offer you possible financial alternatives. This way you keep your budget under control. Quick overview (Mobile phone: for complete overview, please turn cell phone to landscape view if necessary) Consulting included ✔️ Concept Event ✔️ Production Event ✔️ PR content creation / Total reach guarantee** / Placement online / TV placement / Placement Print / Reporting / " More features Acquisition VIP guest list / Number of guests up to 50 event guests included Notes

from €75,000.00*

RESEARCH & Acquisition National Celebrity

REQUEST and acquisition of national celebrities matched to the desired marketing objective: Link your marketing request to a suitable national celebrity face. . We create a list of suitable celebrities for a potential collaboration based on the brief. With our specially developed, exclusive decision matrix, the toplist candidates are objectively evaluated with regard to the defined key features, such as product, brand, target group fit, social KPIs, etc., and summarized into a ranking. On this basis, we prioritize together with you the targeted approaches of the celebrities until it comes to a commitment.. Important: This product does not include celebrity fee(s) and AE.(For more information, please see "Special Terms" & "Learn more about this product.") The following services are already included in the price of this product: ✓ KPI-Eruierung von passenden Celebrities (u.a. by the in-house database)✓ Pre-selection and coordination of celebrities with the customer✓ Approach and acquisition of the / the celebrities according to customer prioritization. Not included in the price of this product:. ✗ Multi-addresses over the selected basket number✗ 9%compensable, but non-refundable AE on the celebrity fee for successful referrals✗ Fee of the celebrity(s)✗ Management-Fees of the celebrity(s)✗ Special requests of the celebrity(s)✗ Contract negotiations and booking of the celebrity(s)✗ Support and/or coordination of the celebrity(s)✗ Legal support✗ Travel expenses incurred for the execution of the order✗ Special requests on the part of the customer, that are not covered by the product description and result in additional financial expense. We will charge separately for all items not included in the price, provided they are incurred during the order. Special conditions regarding this product: Please put in the shopping cart for this product the number of speeches you definitely want to have made. The absolute minimum for this product is from our experience, however, at least 5 addresses. As a rule, depending on the marketing orientation, it requires between 10 to 15 addresses until it comes to a commitment of a national celebrity.If further inquiries are necessary until a final result, we charge these depending on the celebrity fee for the marketing request either separately or charge this with the fee-AE share. Regardless of the final number of addresses - the setup costs are always incurred only once. . On successful placement, 9% AE is due on the fee of the celebrity(s), with which the setup and speech costs are offset.. An example: You select this product with 10 speeches. The total of the product is 3.600,00 € (10*300,00 € + one-time setup iHv. 600,00 €). The subsequent celebrity fee for a successful referral is 50.000 € - of which 9% AE equals 4.500,00 €. In this case you will receive an additional charge of 900,00 € (4.500,00 € - 3.600,00 €). In case the Celebrity fee is only 25.000 € and 9% AE equals 2.250,00 €, we will not charge you for the difference. Ie. the final final amount of this product remains in this example with 3,600.00 €.. Tip: If there is already a customer-side wish list of national celebrities, where only the approach is to be made, we offer alternatively the product "ANSPRACHE & Akquise nationaler Celebrity" (see Cross Selling).

from €600.00*

Cross-media placement incl. VIP content production & acquisition

✓editorial combined placements in TV & online & print incl. ✓journalistic VIP★Content production in Germany ✓VIP★Acquisition - Editorial placement of your PR event on TV, in PRINT and ONLINE - incl. VIP acquisition, editorial preparation of the topic and distribution to German publishers / delivery time approx. 4 weeks from commissioning. We design and produce stories around your PR topic with the acquisition and use of a VIP tailored to the conception - journalistic, compliant with national media law and according to the specifications of the target formats - and place them with high-reach German TV, print and online media.. This product is specially designed for: Distribution: To German-speaking TV publishers or TV publishers with German content/programs TV rough cut of 20-30 minutes length. to German-speaking PRINT publishers or PRINT publishers with German content/programs to German-speaking online publishers or online publishers with German content/programs. Online video contribution up to max. 2:30 minutes length. Online text article with approx. 550 words length. Content production: In Germany VIP: Eruise and acquisition by ALPHA POOL Range guarantee: TV mind. 0.5 million viewers PRINT mind 0.5 million readers. Staggered; Online from mind. 60 million uU p.m. The following services are already included in the price of this product:. ✓ an editorial preparation and on your Bedürfnis aligned content conception (storyline(s)✓ VIP-Eruierung (u.a. through the in-house database & KPIs)✓ VIP pre-selection and coordination with you✓ VIP approach and acquisition according to your prioritization✓ VIP booking & coordination✓ Briefing the production team✓ Production coordination and monitoring of timings between all parties involved✓ The content production team (shooting, rough cut editing for TV, editing & dubbing for online)✓ industry standard equipment (shooting, roughcut editing for TV, editing & dubbing for online)✓ the provision of the assembled content in digital form✓ the guaranteed publication in high-reach media✓ reporting on all placements including evaluation total reach✓all production insurance✓ buyout for the use of the made-up material. Not included in the price of this product:. ✗ VIP fee(s) ✗ VIP management fee(s)✗ VIP special request(s)✗ Glam crew for the VIP(s) (makeup, Styling)✗ Moving image content production abroad (shoot)✗ Overtime of production team (more than 10 production hours/day)✗ Revisions to created content✗ Creation of press photos✗ Legal support✗ Incurring travel expenses for the execution of the order✗ Customer's special requests, that are not covered by the product description and result in additional financial expense. We will charge separately for all items not included in the price, provided they are incurred during the order.

Content: 61 Mio. Minimum Total Range (€872.95* / 1 Mio. Minimum Total Range)

€53,250.00*

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Service number: AP-02019-RefmybluBra