Celebrity campaign with Thomas Müller for Turbogrün: From the lawn to the turf

Lawn care mission: Thomas Müller now has a license to fertilize

What happens when a soccer world champion swaps his soccer boots for a fertilizer spreader? That's right: the result is a campaign that is not only green, but also worth its weight in gold.

In collaboration with other agencies, we created the "License to Fertilize" campaign for our client Turbogrün - a humorous homage to well-tended lawns and the tireless commitment to perfect greenery.

In the leading role: Thomas Müller as a lawn agent on a nocturnal mission to save his neighbor's garden.
With camouflage clothing, fertilizer spreader and the inimitable Müller charm, he shows that lawn care is more than just a hobby - it's a passion.

Our mission: a campaign that takes root

From the initial idea to the final implementation, we provided holistic support for the campaign:

• Concept development:creative storytelling that combines lawn care with agent film elements.
• Team composition:Coordination of all those involved - with a well-coordinated set of creatives, strategists and production.
• Content production:Filming, photo shoots and copywriting for all channels.
• Multichannel strategy:The campaign was designed across all channels - perfectly tailored to Instagram, TikTok, YouTube and co.

The result is a campaign that not only impresses with its visual implementation, but also with its message: anyone can become a lawn hero with the right fertilizer.