Celebrity campaign with Thomas Müller for Turbogrün: From the lawn to the turf

Why should you book us? Do you have exciting stories that deserve more attention? Do you want to increase the impact of your PR publications enormously? Are you looking for reliable media placements? Then we should talk! Our PR seeding with guaranteed reach offers you the opportunity to place your topics editorially, specifically and guaranteed in TV, print and/or online. And it's completely risk-free: you only pay for the placement if we are successful. Your advantages at a glance: ✓ Guaranteed publications: No risk, only results. You only pay if we place successfully. ✓Fast implementation: We complement your PR campaigns quickly and effectively. ✓White label service: Ideal for agency partnerships. ✓Competence and expertise: A highly networked team with over 20 years of experience. ✓Broad coverage: Access to the leading TV, print and online media. ✓Everything from a single source: conception, distribution and, if necessary, production. ✓ Scalable fixed prices Arrange a consultation directly | Request a quote by e-mail | Inquiries under +49 30 887 12 887 Let's work together to spread your message in a targeted and successful way! The challenge In order for editorial placement as an unmarked contribution to be possible, the content must comply with journalistic and national media law requirements. The material is therefore packaged accordingly, distributed via our exclusive channels and placed in relevant TV and print formats as well as on major online news portals. Our unique system allows us to offer our services on a performance-related basis. You only pay for the placement when it is published! On request, the required content can also be produced by our experienced team consisting of creative, camera team(s), editors, photographers and editors. Would you like even more? We offer a wide range of add-ons to this service, for example to create a topical occasion for media coverage or to give your topic a prominent profile. The fixed price includes the following services ✓ Independent advice at senior level ✓ Conception of the storyline(s) with distribution analysis ✓ Editorial preparation of the topic, tailored to the respective target formats ✓ Guaranteed publication in high-reach media ✓ Reporting including evaluation of the overall reach ✓ project management Not included in the price: ✗ Content production VIP fee(s) or other ancillary costs such as management fees, buyouts, special requests, glam crew etc. ✗ Legal support ✗ Travel costs incurred for the execution of the assignment ✗ Special requests from the customer that are not covered by the product description and lead to additional financial expenditure All items not included in the price will be charged separately by prior agreement if they are incurred during the assignment. Arrange a consultation appointment directly | Request a quote by e-mail | Inquiries under +49 30 887 12 887 We guarantee minimum ranges for each selected package: Media platform / package Minimum reach* TV 0.5 million viewers TV + online articles 40 million p.m. + 0.5 million viewers TV + online articles & video 60 million uU p.m. + 0.5 million viewers Online articles & video 60 million uU p.m. Online articles 40 million uU p.m. Print 0.5 million readers Online + TV + Print 60 million p.m. + 0.5 million viewers + 0.5 million readers ● *How is the reach determined? TV: We use the independent, standardized measurements and figures of the Gesellschaft für Konsumforschung (Society for Consumer Research), which collects ratings for television in Germany, to determine TV reach. Online: We rely on the independent, standardized measurements and figures of the Arbeitsgemeinschaft Onlineforschung - an association of the leading online marketers in Germany (AGOF). The monthly evaluations on the use of digital media can be viewed at any time on the AGOF website. Our online reach figures refer to unique users per month. Print: When determining print reach, we rely on the independent, standardized surveys and figures of the Arbeitsgemeinschaft Media-Analyse eV. for print media as well as the evaluations and analyses of Landau Media. ● What does the content production include for each selected distribution platform? Online articles: Conception and creation of an editorial text contribution with integration of your topic, selection of suitable image material; proofreading; article length approx. 550 words Online video: one day of shooting with an EB team (camera, sound, editing incl. EQ); conception and creation of the editorial video contribution with integration of your topic; video length approx. 2:00 minutes TV: one day of shooting with an EB team (camera, sound, editing incl. EQ); rough cut post-production; provision of material to TV editors approx. 20-30 minutes TV rough cut Print: conception & compilation of background information and image material on your topic ● Note on the use of third-party material Material that is to be integrated into the content at the client's request and that was not created or purchased by ALPHA POOL must be clarified beyond doubt by the client with regard to the transfer of rights and/or licenses for the intended use. ALPHA POOL shall not carry out any rights checks, rights clearance and/or payment of any material usage fees that may be incurred.

Acquisition of international celebrities preselected by the customer with the desired marketing target in mind: Link your marketing prospect to an international celebrity face.  We analyze your celebrity wish list and determine with you in which order the celebrities are to be approached. On this basis, we address celebrities specifically with your marketing needs until a cooperation commitment is reached. Important: This product does not include celebrity fee(s) and agency commission. (For more information, please see "Special Terms" & "Learn more about this product.")   The following services are already included in the price of this product: ✓ Analysis and coordination of the celebrities with the customer✓ Approach and acquisition of the celebrity(s) according to customer prioritization Not included in the price of this product: ✗ KPI Identification of fitting celebrities (e.g. by our in-house database)✗ Several approaches possible using over the selected number of items in your shopping cart✗ 9% offsettable, but non-refundable agency commission on the celebrity fee in the event of successful placement✗ Fee of the celebrity(s)✗ Management-Fees of the celebrity(s)✗ Special requests of the celebrity(s)✗ Contract negotiations and booking of the celebrity(s)✗ Support and/or coordination of the celebrity(s)✗ Legal support✗ Travel expenses incurred for the execution of the order✗ Special requests on the part of the customer, that are not covered by the product description and result in additional financial expense We will charge separately for all items not included in the price, provided they are incurred during the order.   Special conditions about this product: Please put one product per each desired celebrity approach, based on your wish list, in your shopping cart. Should further inquiries be necessary until a final result is achieved, we will either charge these separately or offset them against the agency commission, depending on the celebrity fee for the marketing request. Regardless of the final number of addresses - the setup costs are always incurred only once.  On successful placement, 9% agency commission on the fee of the celebrity(s) will be due, with which the setup and speech costs will be offset. An example: You select this product with 10 approaches. The total of the product is €7,000 (10*€600 + one-time setup amounting to €1000). The subsequent celebrity fee for a successful referral is €100,000 - of which 9% agency commission equals €9,000. In this case you will receive an additional charge of €2,000 (€9,000 - €7,000). If the Celebrity fee is only €50,000 and 9% agency fee equals €4,500, we will not refund you the difference, i.e. the final amount of this product remains €7,000. Tip: If there is no selection of international celebrities from you yet, we offer alternatively the product "RESEARCH & Acquisition International Celebrity" (see Cross Selling). This product includes, among other things, the use of our in-house database and individually created, KPI-based evaluations for a selection of suitable - aligned with the marketing needs - national celebrities.

✓editorial conception ✓journalistic ENG production ✓video content creation ✓Germany-wide - We design and produce editorial moving image material for all occasions - Germany-wide and according to the specifications of the desired target formats or purposes. Each production team consists of 3 people - one each for camera, sound and editing or production assistance.  Choose via the variant selection whether you want to create content with one production team or with two/three production teams in parallel. We recommend planning with at least two production teams for large events and/or many (VIP) interviews. Our setup costs already include the conception of the content - aligned with the target format and intended use, among other things - as well as the complete production management. We have integrated these services so that you are billed only once - regardless of your selected number of production teams or production days.   The following services are already included in the price of this product: ✓ An editorial preparation and content conception suited to your needs✓ Briefing of the production team✓ Production coordination and monitoring of timings between all parties involved✓ The selected number of production teams (each including camera, sound, editorial or production assistance) per production day in Germany✓ Industry standard equipment for moving image production✓ Provision the content in digital form✓ All production insurance   Not included in the price of this product: ✗ Production management on location✗ Overtime of the production team (more than 10 production hours/day)✗ Post-production of the material (separate product - see Cross Selling)✗ Fees from possible interviewers✗ Special equipment such as certain camera optics, additional light, drones etc.✗ Expenses for filming permits✗ Expenses for props✗ Revisions to created content✗ Media placement✗ Legal support✗ Incurring travel expenses for the execution of the order✗ Customer-side special requests that are not covered by the product description and lead to additional financial expenses We will charge separately for all items not included in the price if they are incurred during the order.   Tips: With appropriate post-production, this product is suitable for media content placement on TV or online, among other things. You can combine shooting days and the number of production teams in this product. The setup costs are incurred only once. An example: You need content documenting a large VIP event. You plan to have the event preparations (e.g. set-up, etc.) filmed for BTS use. For this purpose, add a production team to your shopping cart. For the event itself, you want it to be accompanied by two production teams. To do this, change the variant in this product and also add the new variant item to the shopping cart. This way, you will be charged the setup costs only once.

REQUEST and acquisition of national celebrities matched to the desired marketing objective: Link your marketing request to a suitable national celebrity face. . We create a list of suitable celebrities for a potential collaboration based on the brief. With our specially developed, exclusive decision matrix, the toplist candidates are objectively evaluated with regard to the defined key features, such as product, brand, target group fit, social KPIs, etc., and summarized into a ranking. On this basis, we prioritize together with you the targeted approaches of the celebrities until it comes to a commitment.. Important: This product does not include celebrity fee(s) and AE.(For more information, please see "Special Terms" & "Learn more about this product.")   The following services are already included in the price of this product: ✓ KPI-Eruierung von passenden Celebrities (u.a. by the in-house database)✓ Pre-selection and coordination of celebrities with the customer✓ Approach and acquisition of the / the celebrities according to customer prioritization.   Not included in the price of this product:. ✗ Multi-addresses over the selected basket number✗ 9%compensable, but non-refundable AE on the celebrity fee for successful referrals✗ Fee of the celebrity(s)✗ Management-Fees of the celebrity(s)✗ Special requests of the celebrity(s)✗ Contract negotiations and booking of the celebrity(s)✗ Support and/or coordination of the celebrity(s)✗ Legal support✗ Travel expenses incurred for the execution of the order✗ Special requests on the part of the customer, that are not covered by the product description and result in additional financial expense. We will charge separately for all items not included in the price, provided they are incurred during the order.   Special conditions regarding this product: Please put in the shopping cart for this product the number of speeches you definitely want to have made. The absolute minimum for this product is from our experience, however, at least 5 addresses. As a rule, depending on the marketing orientation, it requires between 10 to 15 addresses until it comes to a commitment of a national celebrity.If further inquiries are necessary until a final result, we charge these depending on the celebrity fee for the marketing request either separately or charge this with the fee-AE share. Regardless of the final number of addresses - the setup costs are always incurred only once. . On successful placement, 9% AE is due on the fee of the celebrity(s), with which the setup and speech costs are offset.. An example: You select this product with 10 speeches. The total of the product is 3.600,00 € (10*300,00 € + one-time setup iHv. 600,00 €). The subsequent celebrity fee for a successful referral is 50.000 € - of which 9% AE equals 4.500,00 €. In this case you will receive an additional charge of 900,00 € (4.500,00 € - 3.600,00 €). In case the Celebrity fee is only 25.000 € and 9% AE equals 2.250,00 €, we will not charge you for the difference. Ie. the final final amount of this product remains in this example with 3,600.00 €..   Tip: If there is already a customer-side wish list of national celebrities, where only the approach is to be made, we offer alternatively the product "ANSPRACHE & Akquise nationaler Celebrity" (see Cross Selling).

Enhance your brand reach through strategic celebrity partnerships. Celebrity negotiation collaborations offer businesses an excellent avenue to boost their brand awareness and reach. These partnerships allow brands to showcase their products or services to a broader and more targeted audience. Strategic Negotiations for Brand Success The challenges of negotiating with celebrities are multifaceted. Brands must find relevant personalities that align with their image and goals and negotiate terms that protect the interests of both parties. These services can be part of our offerings: Identifying suitable celebrities Strategic consulting on brand affinity Negotiating contract terms Developing customized cooperation concepts Managing the partnership and communication Integrating and Leveraging Celebrity Collaborations Maximizing the potential of celebrity partnerships – The success of celebrity collaborations lies in their integration into the overall strategy of the company and leveraging shared values to strengthen brand identity. Criteria for Choosing Experts In selecting service providers for negotiating and implementing celebrity collaborations, we particularly focus on proven experience, understanding of brand strategy and target audiences, negotiation skills, creativity, and efficient project management.

Collaborating with Stars for Innovative Product Lines IntroductionCelebrities have the power to set trends and captivate consumers. Our agency specializes in leveraging this influence by partnering with well-known personalities to develop and market exclusive product collections. These collaborations offer businesses a unique opportunity to energize their brand and stand out from competitors. Why Celebrity Product Collections?In a world where consumers are bombarded with advertising messages daily, celebrity product collections provide an effective way to capture attention and strengthen brand loyalty. The authenticity and appeal of a celebrity can significantly increase consumer interest and willingness to purchase. Market ChallengesThe challenges in this segment primarily lie in selecting the right celebrity who authentically aligns with the brand and target audience. Additionally, careful planning and execution of the marketing strategy are required to effectively reach and sustainably engage the desired demographic. Our Offerings May Include: Identification and negotiation with suitable celebrities Development of a tailored product line Creative concept development and design Planning and implementation of market launch strategies PR and marketing campaigns Event management and promotional activities Integration into Your BusinessIncorporating a celebrity product collection into your company portfolio can not only enhance brand perception but also open up new customer segments. This is particularly relevant for areas such as marketing, brand management, and product development. Our Criteria for Selecting Service ProvidersIn conceiving and executing celebrity product collections, we prioritize partners who have experience collaborating with celebrities and the ability to develop innovative, target audience-appropriate products. Here, quality, creativity, and effective communication are key to ensuring a successful and market-relevant outcome.

Youtube campaign with selected celebrity - tailored to your marketing goal. Rely on the reputation and expert status of carefully selected celebrity influencers based on a expertly determined brand/product fit and use their network of followers and subscribers to specifically implement your marketing need in a campaign. With celebrity influencers, you not only reach their followers, but you can also extend the cooperation to further paid and PR measures and thus force a high-reach activation of the campaign. With the selection of this product, we focus on the following key areas in the acquisition of the celebrity influencer. Celebrity fit: will be tailored to the marketing need after the briefing Specification/special fit features: including range classification Social media platform: YOUTUBE A posting on Youtube contains a permanently visible video whose content was created by the influencer themself. This product already includes the fee for the celebrity influencer   The following services are already included in the price of this product: ✓ KPI selection of fitting celebrity influencers using our in-house database ✓ Pre-selection and coordination of celebrity influencers with the customer✓ Approach and acquisition of celebrity influencers according to customer prioritization✓ Contract negotiation and booking of the celebrity influencer✓ Briefing of the influencers based on the information provided by the client✓ Supporting the celebrity influencer throughout the collaboration✓ Coordinating and monitoring client timings✓ reporting with the insights on the postings to the client✓ the celebrity influencer's fee incl. management fees Not included in the price of this product: ✗ the product shipment to the influencers✗ creation of a link with UTM parameters✗ tracking of clicks and sales✗ a legal support✗ incurred travel expenses of all parties involved for the execution of the order✗ customer specific requests, which are not covered by the product description and result in additional financial expenditure   We will charge separately for all items not included in the price, provided they are incurred during the order.

Instagram campaign with selected celebrity - tailored to your marketing goal. Rely on the reputation and expert status of carefully selected celebrity influencers based on our brand/product fit and use their network of followers and subscribers to implement your marketing need as a targeted campaign. With celebrity influencers, you not only reach their followers, but you can also extend the cooperation to further paid and PR measures and thus force a high-reach activation of the campaign. With the selection of this product, we focus on the following key areas in the acquisition of the celebrity influencer. Celebrity fit: will be tailored to the marketing need after the briefing Specification/special fit features: including range classification Social Media Platform: INSTAGRAM: A post on Instagram contains either a feed post (visible for at least 90 days) OR a story post (visible for 24 hours). The content of the posts is created by the celebrity influencer themself. This product already includes a Celebrity-Influencer fee.   The following services are already included in the price of this product: ✓ KPI selection of fitting celebrity influencers using our in-house database✓ Pre-selection and coordination of celebrity influencers with the customer✓ Approach and acquisition of celebrity influencers according to customer prioritization✓ Contract negotiation and booking of the celebrity influencer✓ Briefing of the influencers based on the information provided by the client✓ Supporting the celebrity influencer throughout the collaboration✓ Coordinating and monitoring client timings✓ reporting with the insights on the postings to the client✓ the celebrity influencer's fee including. Management fees Not included in the price of this product: ✗ the product shipment to the influencers✗ creation of a link with UTM parameters✗ tracking of clicks and sales✗ a legal support✗ incurred travel expenses of all parties involved for the execution of the order✗ customer specific requests, which are not covered by the product description and result in additional financial expenditure   We will charge separately for all items not included in the price, provided they are incurred during the order.