Green Peel Beauty2Go Launch
Reference Dr. Schrammek with Lilly Becker ✓ VIP acquisition ✓ VIP guest list ✓ Event production ✓ Content production ✓ Editorial placement
The traditional cosmetics company Dr. Schrammek introduced a new beauty treatment: The "Green Peel beauty2go" treatment. A quick beautifier that provides a fresh and radiant complexion in just 45 minutes. The launch was to be studded with celebrities and published widely in the media.
ALPHA POOL initiated a VIP launch event with many celebrity guests in Düsseldorf and extended the PR campaign with numerous guaranteed placements and an influencer campaign.
EVENT PRODUCTION
✓ Conception and implementation of a VIP launch event in Düsseldorf
VIP BOOKING
✓ KPI elicitation, acquisition & booking of VIP event guests such as: Lilly Becker, Rebecca Mir, Janine Kunze, Janina Uhse and Alena Gerber
✓ Acquisition of micro and celebrity influencers for the social media campaign, including for example Rebecca Mir, Alessandra Meyer-Wölden and Sylvie Meis
CONTENT-PRODUCTION
✓ Accompanying the event and producing editorial moving image and photo content
✓ Conceptualizing and conducting an exclusive, media-relevant interview with the protagonist
✓ Conception and editorial preparation of the content
COMMUNICATION & PLACEMENT
✓ Reach of 2.8 million contacts via social media
✓ 58.000 Likes
✓ Editorial placement nationwide
✓ 25 publications
✓ in TV and Online
✓ reported total reach: 140 million contacts
Sie haben ähnliche Herausforderungen? Hier sind unsere Produktempfehlungen:
TV & online placement incl. VIP content production & acquisition
€30,400.00*
✓editorial TV & online video placement incl. ✓journalistic VIP★content production ✓VIP★acquisition -
Editorial placement of your PR event on TV - incl. VIP acquisition, editorial preparation of the topic and distribution to German TV editorial officesas well as editorial placement as ONLINE VIDEO (video up to max. 2:30 min. length) and distribution to selected online publishers / delivery time approx. 4 weeks from order.
We design and produce stories around your PR topic with the acquisition and use of a VIP tailored to the conception - journalistic, compliant with national media law and according to the specifications of the target formats - and place them with high-reach German TV and online media..
This product is specially designed for:
Distribution:
To German-speaking TV publishers or TV publishers with German content/programs
TV rough cut of 20-30 minutes length.
to German-speaking online publishers or online publishers with German content/programs.
Online video contribution up to max. 2:30 minutes in length.
Content production:
Depending on package selection.
VIP:
Eruise & Acquisition by ALPHA POOL
Range guarantee:
TV mind. 0.5 million viewers
Onlinemind. 20 millionuU.M.
The following services are already included in the price of this product:.
✓ an editorial preparation and on your Bedürfnis aligned content conception (storyline(s)✓ VIP-Eruierung (u.a. through the in-house database & KPIs)✓ VIP pre-selection and coordination with you✓ VIP approach and acquisition according to your prioritization✓ VIP booking & coordination✓ Briefing the production team✓ Production coordination and monitoring of timings between all parties involved✓ The content production team (shooting, rough cut editing for TV, editing & dubbing for online)✓ industry standard equipment (shooting, roughcut editing for TV, editing & dubbing for online)✓ the provision of the assembled content in digital form✓ the guaranteed publication in high-reach media✓ reporting on all placements including evaluation total reach✓all production insurance✓ buyout for the use of the made-up moving image material
Not included in the price of this product:.
✗ VIP fee(s) ✗ VIP management fee(s)✗ VIP special request(s)✗ Glam crew for the VIP(s) (makeup, Styling)✗ Production team overtime (more than 10 production hours/day)✗ Revisions to created content✗ Creation of press photos✗ Legal support✗ Travel expenses incurred to complete the job✗ Customer special requests, that are not covered by the product description and result in additional financial expense.
We will charge separately for all items not included in the price, provided they are incurred during the order.
Content: 20.5 Mio. Minimum Total Range (€1,482.93* / 1 Mio. Minimum Total Range)
TV Placement incl. VIP Content Production & Acquisition
from
€19,650.00*
Editorial TV placement in Germany incl. ✓ editorial VIP★content production ✓VIP★acquisition -
Editorial placement of your PR event on TV - incl. VIP acquisition, editorial preparation of the topic (TV rough cut of 20-30 minutes length) and distribution to German TV editorial offices. Delivery time approx. 3-6 weeks from commission
We design and produce stories around your PR topic with the acquisition and use of a VIP tailored to the conception - editorial, compliant with national media law and according to the specifications of the target formats - and place them with high-reach German TV media.
This product is specially designed for:
Distribution:
To German-speaking TV publishers or TV publishers with German content/programs
TV rough cut of 20-30 minutes in length
Content production:
Depending on package
selection.
VIP:
Depending on package
selection.
Identification and acquisition by ALPHA POOL
Reach guarantee:
TV min. 0.5 million viewers
Following services are already included in the price of this product:
✓ Editorial preparation and content conception/storyline(s) based on your individual needs ✓ VIP identification (u.a. through the in-house database & KPIs)✓ VIP pre-selection and coordination with you✓ VIP approach and acquisition according to your prioritization✓ VIP booking & coordination✓ Briefing the production team✓ Production coordination and monitoring timings between all parties involved✓ Content production team (shooting, rough cut editing)✓ Industry standard equipment (shooting, roughcut editing)✓ Provision of the assembled, roughcut content in digital form✓ Guaranteed publication in high-reach media✓ Reporting on all placements including evaluation total reach✓ Production insurance✓ Buyout for the use of the made-up moving image material
Not included in the price of this product:
✗ VIP fee(s) ✗ VIP management fee(s)✗ VIP special request(s)✗ Glam crew for the VIP(s) (makeup, Styling)✗ Production team overtime (more than 10 production hours/day)✗ Revisions to created content✗ Creation of press photos✗ Legal support✗ Travel expenses incurred to complete the job✗ Customer special requests, that are not covered by the product description and result in additional financial expense
We will charge separately for all items not included in the price if they are incurred during the order.
Content: 0.5 Mio. Minimum Total Range (€39,300.00* / 1 Mio. Minimum Total Range)
Tip
Acquisition VIP guest list
From
€700.00*
Acquisition of VIP guests perfectly matched to an event, in order to increase the attractiveness and relevance of the event - among others in the media..
We fill guest list places with the optimally selected "VIPs". Depending on the number of places to be allocated, we create a top list of interesting VIPs (e.g. influencers/celebrities), which are pre-selected and checked according to defined, fit-relevant as well as, if desired, further pre-defined parameters (e.g. place of residence close to the event, budget, etc.). Subsequently, we establish a hot list for prioritized acquisition and approach - until all desired places are allocated. .
Build your optimal guest list by cleverly selecting variants beforehand.
Each variant serves a different focus for finding suitable VIPs to fill the event guest list:
Event fit: General search and acquisition of known VIPs. VIPs are selected based on very general criteria..
Glamour-Fit: Targeted search and acquisition for publicity-known VIPs, whose image glamorously enhance the event and who are in line with the event.
Charity-Fit: Targeted search and acquisition for VIPs known to the public, who credibly and authentically (re)present the charity idea and who underline or (additionally) give an event a charity-oriented symbolic power.
Specialist audience: Targeted search and acquisition for VIPs who should have customer-relevant competencies and who support and strengthen the specific orientation of the event.
Social Media Fit: Targeted search and acquisition for social media influencers, whose follower numbers play an essential role in order to place high-reach event postings in the social networks and thus increase attention to the event purpose.
PR-Fit: Targeted search and acquisition for VIPs who are currently in the focus of the public and give a hook for a media (PR) coverage with the integration of the event in print and / or online through a personal, ideally event-related topic.
TV-Fit: Targeted search and acquisition for VIPs who are currently in the focus of the public and give a hook for a media TV (PR) coverage with integration of the event through a personal, ideally event-related topic (mainly "tabloid formats").
Hollywood fit: Search and acquisition for international VIPs who have a very high public profile and whose image can significantly increase the glamour of the event. Since experience shows that the availabilities of international VIPs are very limited, an event relevance does not always have to be given..
The following services are already included in the price of this product:.
✓ VIP erudition (et al. by the in-house database & KPIs)✓ VIP pre-selection and coordination with the customer✓ VIP approach and acquisition according to customer prioritization✓ VIP booking✓ VIP coordination of personal appearance
Not included in the price of this product:.
✗ VIP Fee(s) ✗ VIP management fee(s)✗ VIP special request(s)✗ VIP attendance guarantee✗ legal support✗ travel expenses incurred to complete the assignment✗ client-side special requests not covered by the product description and resulting in additional financial expense.
We will charge separately for all items not included in the price, provided they are incurred during the order.
Tip:
You are not limited to one variant for the creation of an optimal guest list, but can in the shopping cart, the number of VIPs with different acquisition relevance individually compose. The setup price is calculated regardless only once in total for this product..
Celebrity Influencer Campaign: Instagram
€6,500.00*
Instagram campaign with selected celebrity - tailored to your marketing goal.
Rely on the reputation and expert status of carefully selected celebrity influencers based on our brand/product fit and use their network of followers and subscribers to implement your marketing need as a targeted campaign.
With celebrity influencers, you not only reach their followers, but you can also extend the cooperation to further paid and PR measures and thus force a high-reach activation of the campaign.
With the selection of this product, we focus on the following key areas
in the acquisition of the celebrity influencer.
Celebrity fit: will be tailored to the marketing need after the briefing
Specification/special fit features: including range classification
Social Media Platform: INSTAGRAM:
A post on Instagram contains either a feed post (visible for at least 90 days) OR a story post (visible for 24 hours). The content of the posts is created by the celebrity influencer themself.
This product already includes a Celebrity-Influencer fee.
The following services are already included in the price of this product:
✓ KPI selection of fitting celebrity influencers using our in-house database✓ Pre-selection and coordination of celebrity influencers with the customer✓ Approach and acquisition of celebrity influencers according to customer prioritization✓ Contract negotiation and booking of the celebrity influencer✓ Briefing of the influencers based on the information provided by the client✓ Supporting the celebrity influencer throughout the collaboration✓ Coordinating and monitoring client timings✓ reporting with the insights on the postings to the client✓ the celebrity influencer's fee including. Management fees
Not included in the price of this product:
✗ the product shipment to the influencers✗ creation of a link with UTM parameters✗ tracking of clicks and sales✗ a legal support✗ incurred travel expenses of all parties involved for the execution of the order✗ customer specific requests, which are not covered by the product description and result in additional financial expenditure
We will charge separately for all items not included in the price, provided they are incurred during the order.
RESEARCH & Acquisition National Celebrity
from
€600.00*
REQUEST and acquisition of national celebrities matched to the desired marketing objective: Link your marketing request to a suitable national celebrity face. .
We create a list of suitable celebrities for a potential collaboration based on the brief. With our specially developed, exclusive decision matrix, the toplist candidates are objectively evaluated with regard to the defined key features, such as product, brand, target group fit, social KPIs, etc., and summarized into a ranking. On this basis, we prioritize together with you the targeted approaches of the celebrities until it comes to a commitment..
Important: This product does not include celebrity fee(s) and AE.(For more information, please see "Special Terms" & "Learn more about this product.")
The following services are already included in the price of this product:
✓ KPI-Eruierung von passenden Celebrities (u.a. by the in-house database)✓ Pre-selection and coordination of celebrities with the customer✓ Approach and acquisition of the / the celebrities according to customer prioritization.
Not included in the price of this product:.
✗ Multi-addresses over the selected basket number✗ 9%compensable, but non-refundable AE on the celebrity fee for successful referrals✗ Fee of the celebrity(s)✗ Management-Fees of the celebrity(s)✗ Special requests of the celebrity(s)✗ Contract negotiations and booking of the celebrity(s)✗ Support and/or coordination of the celebrity(s)✗ Legal support✗ Travel expenses incurred for the execution of the order✗ Special requests on the part of the customer, that are not covered by the product description and result in additional financial expense.
We will charge separately for all items not included in the price, provided they are incurred during the order.
Special conditions regarding this product:
Please put in the shopping cart for this product the number of speeches you definitely want to have made. The absolute minimum for this product is from our experience, however, at least 5 addresses. As a rule, depending on the marketing orientation, it requires between 10 to 15 addresses until it comes to a commitment of a national celebrity.If further inquiries are necessary until a final result, we charge these depending on the celebrity fee for the marketing request either separately or charge this with the fee-AE share. Regardless of the final number of addresses - the setup costs are always incurred only once. .
On successful placement, 9% AE is due on the fee of the celebrity(s), with which the setup and speech costs are offset..
An example:
You select this product with 10 speeches. The total of the product is 3.600,00 € (10*300,00 € + one-time setup iHv. 600,00 €). The subsequent celebrity fee for a successful referral is 50.000 € - of which 9% AE equals 4.500,00 €. In this case you will receive an additional charge of 900,00 € (4.500,00 € - 3.600,00 €). In case the Celebrity fee is only 25.000 € and 9% AE equals 2.250,00 €, we will not charge you for the difference. Ie. the final final amount of this product remains in this example with 3,600.00 €..
Tip:
If there is already a customer-side wish list of national celebrities, where only the approach is to be made, we offer alternatively the product "ANSPRACHE & Akquise nationaler Celebrity" (see Cross Selling).
Branded content production action
€12,000.00*
Action for the production of branded content (production Germany) - Staging an action as a setting for the production of branded content: We design and produce an action for you in a branded setting, perfectly staging your topic or product.
"Ideal for all brands that don't yet have a communication occasion, but still want to generate branded content."
The following main services are included in the price:
a location tailored to your event
a high-quality setting incl. professional brand staging and branding
complete project management including personnel
standard technology and equipment
catering and beverage service
The following items are not included in the price in advance:
Travel expenses of the event and production team
Licensing for e.g. image material, music, archive material
optional services
special requests by the customer that are not covered by the product description and service overview and / or lead to additional financial expenses
not included services according to quick overview
Disclaimer:
Our price calculation is based on our extensive pool of potential locations as well as technical & equipment packages that we offer for the implementation of the event. Of course, we take your wishes into account and implement them as needed during the production. If, based on your specific briefing, we identify items at the outset that lead or could lead to additional financial expenditure, we will discuss these with you in detail and offer you possible financial alternatives. This way you keep your budget under control.
Quick overview
(Mobile phone: for complete overview, please turn cell phone to landscape view if necessary)
Advice included
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Concept Event
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Production Event
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PR content creation
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Total reach guarantee
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Placement online
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TV placement
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Placement Print
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Reporting
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" More features
Acquisition VIP
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Number of guests
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Notes
Get in touch with us
Simple book your appointment directly with our team.
We are available by phone +49 30 887 128 60 from Mon. - Fri. 09:00 - 17:00 (CET).
Write us an email and we will answer within 72 hours.
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