Sport PR: Luca Toni as testimonial for the Lotto Sport campaign

Luca Toni as a testimonial for Lotto Sport Italia

The cooperation was strategically staged by ALPHA POOL.

Kick it like Luca Toni: shoot and press conference

The shoot entitled "Kick it like Luca Toni" took place in Milan, followed by a press conference in Munich. During these events, Luca Toni was presented as the brand ambassador for the new "Zero Evolution" soccer boot. The campaign highlighted the collaboration between Lotto Sport Italia and Luca Toni and presented the brand in the best possible light.