Influencer Fashion Talk London

Reference Deichmann with Riccardo Simonetti ✓ VIP acquisition ✓ talk event conception & production ✓ content production ✓ editorial placement <-

In spring 2018, the royal wedding of Prince Harry and Meghan Markle was the big event du jour. ALPHA POOL picked up on the media-relevant topic and initiated a fashion talk in London for Deichmann, which was used for communication purposes, both in Germany and the UK. Among others, the well-known influencers Riccardo Simonetti and Diana zur Löwen as well as UK TV starlets Binky Felstead and The Royal Butler Grant Harrold attended.

The interesting talk show ensured great coverage on social media and was also placed in traditional online media by ALPHA POOL.

VIP BOOKING

✓ KPI Identification, Acquisition & Booking of all talk attendees from Germany and UK

EVENT PRODUCTION

✓ Conception & Production of the talk format for the German and British market in London

CONTENT PRODUCTION

✓ Accompanying and producing editorial moving image and photo content
✓ Conceptualizing and conducting exclusive, media-relevant interviews with the protagonists
✓ Preparation and editorial preparation of the content for both target markets

COMMUNICATION & PLACEMENT

✓ editorial-placement in Germany and UK
✓ 62 Online Publications
✓ reported total reach: over 169 million contacts