Influencer Fashion Talk London

Reference Deichmann with Riccardo Simonetti ✓ VIP acquisition ✓ talk event conception & production ✓ content production ✓ editorial placement <-

In spring 2018, the royal wedding of Prince Harry and Meghan Markle was the big event du jour. ALPHA POOL picked up on the media-relevant topic and initiated a fashion talk in London for Deichmann, which was used for communication purposes, both in Germany and the UK. Among others, the well-known influencers Riccardo Simonetti and Diana zur Löwen as well as UK TV starlets Binky Felstead and The Royal Butler Grant Harrold attended.

The interesting talk show ensured great coverage on social media and was also placed in traditional online media by ALPHA POOL.

VIP BOOKING

✓ KPI Identification, Acquisition & Booking of all talk attendees from Germany and UK

EVENT PRODUCTION

✓ Conception & Production of the talk format for the German and British market in London

CONTENT PRODUCTION

✓ Accompanying and producing editorial moving image and photo content
✓ Conceptualizing and conducting exclusive, media-relevant interviews with the protagonists
✓ Preparation and editorial preparation of the content for both target markets

COMMUNICATION & PLACEMENT

✓ editorial-placement in Germany and UK
✓ 62 Online Publications
✓ reported total reach: over 169 million contacts

Reference Deichmann with Riccardo Simonetti ✓ VIP acquisition ✓ talk event conception & production ✓ content production ✓ editorial placement <-

The interesting talk show ensured great coverage on social media and was also placed in traditional online media by ALPHA POOL.

VIP BOOKING

✓ KPI Identification, Acquisition & Booking of all talk attendees from Germany and UK

EVENT PRODUCTION

✓ Conception & Production of the talk format for the German and British market in London

CONTENT PRODUCTION

COMMUNICATION & PLACEMENT

✓ editorial-placement in Germany and UK
✓ 62 Online Publications
✓ reported total reach: over 169 million contacts

Properties "Influencer Fashion Talk London"

Media variant:	Online article & video
Product category:	Reference
Reference for:	Celebrity / VIP Booking, Celebrity / VIP acquisition, Content production, Editorial moving image content production, Event concept, Event production, Interview Production, Media placement
Target market:	Spain, Germany
Industry:	Fashion & Apparel

Data according to manufacturer. Errors and changes reserved.

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Talk event - conception, implementation and activation of a talk event incl. location, talk guests, moderator and guest list management

Talk Event (Production Germany) - Staging your topic in an informative round of talks: We design and produce a talk format for you with moderation and high-quality talk guests, perfectly staging your topic. "The optimal way to discuss current issues in business, politics and society and get your message across." The following main services are included in the price: an event location in Germany tailored to your occasion a high-quality setting including stage, talk staging and branding a professional moderator and thematically appropriate talk guests up to 100 event guests the complete event management incl. staff (e.g. event manager, technician, guest reception, service, DJ, set-up & dismantling helpers, security) guest and invitation management standard event technology and equipment (e.g. visuals, lighting, sound, etc.) an appealing catering and beverage service The following items are not included in the price in advance: Fees, special requests and travel expenses of testimonials or brand ambassadors. travel expenses of the event and production team Licensing for image material, music, archive material, etc. optional services special requests by the customer that are not covered by the product description and service overview and / or lead to additional financial expenses not included services according to quick overview Disclaimer: Our price calculation is based on our extensive pool of potential locations as well as technical & equipment packages that we offer for the implementation of the event. Of course, we take your wishes into account and implement them as needed during the production. If, based on your specific briefing, we identify items at the outset that lead or could lead to additional financial expenditure, we will discuss these with you in detail and offer you possible financial alternatives. This way you keep your budget under control. Quick overview (Mobile phone: for complete overview, please turn cell phone to landscape view if necessary) Consulting included ✔️ Concept Event ✔️ Production Event ✔️ PR content creation / Total reach guarantee** / Placement online / TV placement / Placement Print / Reporting / " More features Acquisition VIP guest list / Number of guests up to 100 event guests included Notes

from €39,000.00*

Video Online Placement incl. VIP Content Production & Acquisition

editorial online placement VIDEO incl. ✓ editorial VIP★content production ✓ VIP★acquisition - Editorial placement of your PR event as ONLINE VIDEO - incl. VIP acquisition, editorial preparation of the topic (video up to max. 2:30 min. length) and distribution to selected online publishers. Delivery time approx. 6 weeks from order We conceive and produce stories around your PR topic with the acquisition and use of a VIP tailored to the conception - editorial, compliant with national media law and according to the specifications of the target formats - and place them with high-reach German online media. This product is specially designed for: Distribution: To German-speaking online publishers or online publishers with German content/programs Online video contribution up to max. 2:30 minutes in length Content production: Depending on package selection. VIP: Depending on package selection. Identification and acquisition by ALPHA POOL Range guarantee: Online min. 20 million uU p.m. The following services are already included in the price of this product: ✓ Editorial preparation and content conception/storyline(s) based on your individual needs✓ VIP identification (i.e. through the in-house database & KPIs)✓ VIP pre-selection and coordination with you✓ VIP approach and acquisition according to your prioritization✓ VIP booking & coordination✓ Briefing the production team✓ Production coordination and monitoring of timings between all parties involved✓ Content production team (shooting, editing, scoring)✓ Industry standard equipment (shooting, editing)✓ Provision of the ready-made, finished content in digital form✓ Guaranteed publication in high-reach media✓ Reporting on all placements including evaluation total reach✓ Production insurance✓ Buyout for the use of the made-up moving image material Not included in the price of this product: ✗ VIP fee(s) ✗ VIP management fee(s)✗ VIP special request(s)✗ Glam crew for the VIP(s) (makeup, Styling)✗ Production team overtime (more than 10 production hours/day)✗ Revisions to created content✗ Creation of press photos✗ Legal support✗ Travel expenses incurred to complete the job✗ Customer special requests, that are not covered by the product description and result in additional financial expense We will charge separately for all items not included in the price if they are incurred during the order.

Content: 20 Mio. Minimum Total Range (€915.00* / 1 Mio. Minimum Total Range)

€18,300.00*

Text Online Placement incl. VIP Content Production & Acquisition

Editorial Online Placement TEXT incl. ✓ editorial VIP★ content production ✓ VIP★acquisition - Editorial placement of your PR event as ONLINE TEXT - incl. VIP acquisition, editorial preparation of the topic (text length approx. 550 words) and distribution to German online publishers. Delivery time approx. 4 weeks from commissioning We design and produce stories around your PR topic with the acquisition and use of a VIP tailored to the concept - editorial, compliant with national media law and according to the specifications of the target formats - and place them with high-reach German online media. This product is specially designed for: Distribution: To German-speaking online publishers or online publishers with German content/programs Online text articles with approx. 550 words length VIP: Identification and acquisition through ALPHA POOL Range guarantee: Staggered; Online from min. 40 million uU p.m. The following services are already included in the price of this product: ✓ Editorial preparation and content conception/storyline(s) based on your needs✓ VIP identification (u.a. through the in-house database & KPIs)✓ VIP pre-selection and coordination with you✓ VIP approach and acquisition according to your prioritization✓ VIP booking & coordination✓ Briefing the production team✓ Production coordination and monitoring of timings between all parties involved✓ Guaranteed publication in high-reach media✓ Reporting on all placements including evaluation total reach Not included in the price of this product: ✗ VIP fee(s) ✗ VIP management fee(s)✗ VIP special request(s)✗ Revisions to created content✗ Creation of press photos✗ Legal support✗ Travel expenses incurred to complete the assignment✗ Client-side special requests not covered by the product description and resulting in additional financial expense We will charge separately for all items not included in the price if they are incurred during the order.

Content: 40 Mio. Minimum Total Range (€332.50* / 1 Mio. Minimum Total Range)

€13,300.00*

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Service number: AP-02018-RefDeichmannSimonetti