Influencer Marketing Agency

Harnessing the Power of Social Media Marketing: Influencer Collaborations & Influencer Campaigns

Influencer Marketing Agency from Berlin

We are an influencer marketing agency from Berlin and specialized in high performance social media marketing for influencer collaborations and influencer campaigns on Instagram, TikTok, YouTube, Facebook and many more.

We identify suitable influencers for you to:

Increase your conversion
generate sales

effectively, target group-oriented and authentically!

Social media platforms for influencer campaigns

Maximum marketing effect

We design customized influencer campaigns for various social media platforms. Our strategy is based on an in-depth target group analysis to identify the platform that offers the potential for maximum marketing impact.

Content: Precisely tailored to the target group

The content we develop is precisely adapted to the peculiarities of each platform and the corresponding target group, with the clear goal of achieving the highest possible conversion.

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ACQUISITION Facebook Influencer

Variants from €660.00*

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per Influencer, plus 450,00 EUR one-time setup fee

Facebook - Pioneer of the Social Media Age

Facebook revolutionized digital social interaction and connects billions of people worldwide. .With its broad user base and extensive advertising options, Facebook is an indispensable channel for successful social media marketing.

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Instagram – Visual Social Hub

Instagram has mastered the art of visual storytelling and has become a hotspot for influencers and brands. With its image-centric platform, it provides a one-stop shop for lifestyle, fashion, and travel marketing, for example, and the ability to share visually engaging content and reach an engaged audience has a significant impact on the success of influencers and businesses.

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YouTube – Video Content King

YouTube is the preferred platform for video content ranging from tutorials to entertainment. Its enormous reach and multiple monetization opportunities make it crucial for content creators and advertisers. It offers space for creative expression and commercial success in equal measure.

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TikTok – Viral Video Sensation

TikTok is the platform for short, creative videos that is making a splash around the world. With millions of users, it has ushered in a new era of video entertainment. Dance, comedy, music and more find their place here in 15- to 60-second clips. TikTok: The home of viral videos.

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LinkedIn - Professional Networking

LinkedIn is the network for professional contacts and business relationships. With a global user base, LinkedIn offers the ideal platform for making and maintaining professional connections.Here you can showcase your professional profile, highlight your experience and skills, and connect with colleagues, business partners, and potential employers. LinkedIn is the place where professional networking becomes an art form.

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X – Real time news feed

X's concise form and broad reach make it indispensable for spreading news, engaging brands, and promoting social activism.With its short posts and ability to share news and opinions in real time, X is a significant channel for quickly disseminating information, connecting with audiences, and mobilizing around social causes.It provides a platform for discussions, trends, and movements to form and evolve.

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Target your budget

Maximize the effectiveness of your influencer campaign

Budget planning & strategy

Our role as influencer marketing experts extends beyond identifying the ideal social media star for your brand to careful budget planning.

Targeted growth thanks to analysis

Through a comprehensive analysis and consideration of your marketing goals, we create a budget strategy that ensures the best use of your funds. In doing so, we always keep an eye on conversion and sales goals.

➮ Here is a price ranking for the cost of an influencer.

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Perform strategically: Our Influencer Database

Influencer database

Our extensive influencer database is carefully curated and provides access to a diverse selection of influencers from various industries and niches.

Detailed profiles, key figures, performance statistics

We have the right influencer for every client. Our database includes detailed profiles, metrics and performance statistics to help you choose the perfect influencer.

Build an engaged community

Influencer areas of application

Influencer marketing spans a wide range of uses and allows brands to have a presence in different niches.

Authentic brand messages

Whether it's beauty, sports, fashion, music, food or gaming, influencers have the ability to convey brand messages in an authentic way.

Influencers of all sizes

Engagement, Conversion and Awareness

In influencer marketing, there are different categories of influencers who are valuable in different ways because of their reach and influence.

Nano-Influencer:

Nano-Influencers typically have a relatively small but highly engaged follower community, often in the range of 1,000 to 10,000 followers. They are particularly credible and personal in their interactions, which enables them to build an engaged and loyal following.

Micro-Influencer:

Micro-Influencers have a wider reach than nano-influencers, usually between 10,000 and 100,000 followers. They still have a strong personal connection with their followers and are usually experts in a particular field or niche.

Macro-Influencer:

Macro-Influencers have a significant number of followers, often between 100,000 and 1 million or more. They have a broad reach and can quickly increase brand awareness. However, their engagement with their followers can be less personal.

Mega-Influencer:

Mega-Influencers are the celebrities of the social media world with millions of followers. They are perfect for big brands and campaigns that aim for mass awareness.

Balance between reach and engagement

However, it is important to note that it is not always the number of followers that matters. As a marketing agency, it's our job to carefully evaluate influencers and judge them not only by their reach, but also by their ability to convert. A macro or micro influencer with a large but authentic and loyal following can sometimes generate more sales and conversions than a mega influencer. It's about finding the right balance between reach and engagement to get the best possible results for our clients.

Customers who already put their trust in us

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Expertise meets unlimited opportunities

First insights into the ALPHA POOL principle

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For 20 years, we have successfully relied on celebrity marketing

Our numerous references speak for themselves

Launch des Citroen DS3 Cabrio mit Desperate Housewife Star Eva Longoria in Berlin

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TV production and placement of the "Fila meets Leni Klum - exclusively at DEICHMANN" campaign

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International TV Placement Café Royal Launch

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International campaign with Halle Berry for shoe manufacturer and retailer Deichmann

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Pre-Launch des neuen Toyota Aygo mit Rita Ora am Begin ihrer Karriere

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Our approach

11 steps to success

Influencer with star factor

Whether classic celebrity, social media influencer or KOL - we find the right face for every campaign.

Direct access

We work with all relevant global managements and thus have access to many influencer databases.

Data driven

We rely not only on gut feeling & experience, but also on our in-house developed objective scores and algorithms.

There are over 4,000 celebrity influencers in our house database with historical data - and more every day.

20 years experience

Since 2002, we have been implementing campaigns with celebrities and influencers for well-known brands.

All from one source

All areas for activating your influencer campaign under one roof - we think 360 degrees and in clear processes.

Our category worlds & service highlights

Paid- und Non-Paid-Maßnahmen

Ein einzelnes Gesicht alleine ergibt keine gute Kampagne. Es muss immer im Zusammenspiel mit herausragendem Content und einem ganzheitlichen Konzept erfolgen, dass sowohl Paid- als auch Non-Paid-Maßnahmen beinhaltet.

Unser Ziel als die Celebrity und Influencer Agentur ist es, zusammen mit unseren Kunden das Maximum an Erfolg zu erreichen.

Individuell, datenbasiert, interdisziplinär

Mit unseren Experten und Teams entwickeln wir deshalb Konzepte und Strategien individuell und datenbasiert.

Interdisziplinär können wir darüber hinaus jederzeit Celebrity und Influencer Marketing in Events und Content Produktionen sowie aufmerksamkeitsstarke PR und Media Platzierungen einbetten.

Gleichzeitig: juristische Begleitung durch unseren erfahrenen, externen Anwalt

01. definition of the KPIs

We need to understand our clients' goals (content, CTR, conversions, etc.).

02. set up search criteria

Transfer of the goals into search criteria. When we understand the targets we can search our database accordingly.

03. list with TOP 30

We create a list of up to 30 faces. It is important to include as many potential candidates as possible - so as not to overlook the Perfect Match.

04. focus on TOP 10

Focus on the top 10 for the rest of the process to save time and money.

05. media check

Obtaining further background information with our media panel, both for final implementation and in terms of brand and media fit.

06. prioritization brand ambassadors

Prioritize potential brand faces from 1 - 10 for effective follow-up.

08. set up pitch (deck)

Information for the celebrities or their management. The goal is to create a precise understanding of the brand and the tasks as brand ambassador.

07. strategy development

The strategy forms the input for the pitch towards the brand ambassador as well as the basis for the contract elements. Determination of the exact contract elements and areas of responsibility of the brand ambassador. This step can also take place at an earlier stage.