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We help you find the perfect service provider for your projects!

ALPHA POOL helps you to master your challenges, perfect your briefings and identify the optimal solution provider.

This saves you up to 50% of your budget and allows you to invest it in even better performance.

Our promise: Performance up - costs down


Our service is not to sell you our service, but to find the best service provider for your challenge - independently and objectively.

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Performance
up


We deliver high performers and quality service providers who deliver what they promise.

 

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Costs
down


We avoid bad investments, idle times, overcapacity = you save money

 

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Save
Time


You get to the best service provider for your requirements faster

 

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0% Risk
100% Security


You only pay if we perform = 100% security for you.

 

Unlimited business solutions for your business success

Each category opens up new possibilities to plan and implement your entrepreneurial success.


Thereby, it is especially the cross-divisional synergies and their customized combinations that are a strength of ALPHA POOL and its partner network.

Selected References


We have been on the market since 2002 and have actually experienced almost everything

Bling by Capital Bra: Celebrity campaign for cleangang with Capital Bra
TV & online placement incl. content production | ✓ 45 pub. ✓ 331+ million total reach Capital Bra is not only Germany's most successful rapper, but now also a partner of the cleaning start-up cleangang. Together, we launched the sneaker cleaner product range "Bling by Capital Bra", which has now been launched with extensive PR and marketing measures.The campaign was produced in Berlin under the title "Bring the bling to your sneakers". ALPHA POOL conceived the campaign, produced the exclusive content and placed it on TV and online with a wide reach. Content production ✓ Support and production of the editorial moving image content ✓ Conception and realization of an exclusive, media-relevant interview with the protagonist ✓ Packaging of the material for media utilization Communication & placement ✓ Editorial placement throughout Germany ✓ 45 publications on TV and online ✓ Reported total reach: 331+ million contacts

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Documentary "How to eat right?"
Reference Bayer AG with Hardy Krüger Jr. ✓Campaign conception & Implementation ✓ VIP acquisition ✓ Talk event production ✓ Documentation production ✓ Editorial placement <- "How do I eat right? A journey with Hardy Krüger Jr." A corporate film for Bayer AG on the subject of world nutrition. In the entertaining documentary, the actor, family man and trained chef Hardy Krüger jr. embarks on a journey to discuss the question of optimal and sustainable nutrition. In the process, the topics of world nutrition, species extinction and climate change are taken up and illuminated from the perspective of some of the most renowned experts in their respective fields. ALPHA POOL was responsible for the overall concept, the cinematic implementation including the acquisition of all protagonists as well as the activation via media.   VIP-AKQUISE ✓ KPI-Eruise, Acquisition & Booking of Hardy Kruger Jr.✓ Acquisition of all other protagonists and renowned experts from science, business and politics EVENT PRODUCTION ✓ Planning and implementation of a talk format with a high-reach media partner CONTENT PRODUCTION ✓ Conception and implementation of the entire campaign✓ Production of an objective, independent moving image documentary✓ 30-minute documentary with world-renowned experts✓ Conceptualizing and conducting an exclusive, media-relevant interview with the protagonist✓ Conceptualization and editorial preparation of the content COMMUNICATION & PLACEMENT ✓ Conception, coordination and implementation of a media cooperation✓ Set-up and implementation of a social media campaign✓ Editorial extension through extended PR measures✓ Editorial placement nationwide✓ 108 Publications✓ On TV, print, online and social media✓ reported total reach: over 221 million contacts

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Influencer Fashion Talk London
Reference Deichmann with Riccardo Simonetti ✓ VIP acquisition ✓ talk event conception & production ✓ content production ✓ editorial placement <-   In spring 2018, the royal wedding of Prince Harry and Meghan Markle was the big event du jour. ALPHA POOL picked up on the media-relevant topic and initiated a fashion talk in London for Deichmann, which was used for communication purposes, both in Germany and the UK. Among others, the well-known influencers Riccardo Simonetti and Diana zur Löwen as well as UK TV starlets Binky Felstead and The Royal Butler Grant Harrold attended.   The interesting talk show ensured great coverage on social media and was also placed in traditional online media by ALPHA POOL.   VIP BOOKING  ✓ KPI Identification, Acquisition & Booking of all talk attendees from Germany and UK   EVENT PRODUCTION ✓ Conception & Production of the talk format for the German and British market in London   CONTENT PRODUCTION ✓ Accompanying and producing editorial moving image and photo content✓ Conceptualizing and conducting exclusive, media-relevant interviews with the protagonists✓ Preparation and editorial preparation of the content for both target markets COMMUNICATION & PLACEMENT ✓ editorial-placement in Germany and UK✓ 62 Online Publications✓ reported total reach: over 169 million contacts

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International campaign with Halle Berry for shoe manufacturer and retailer Deichmann
Reference Deichmann with Halle Berry ✓ContentProduction ✓EditorialPlacement - ALPHA POOL accompanied the cooperation of the shoe giant Deichmann with Oscar winner Halle Berry. The highlight of the marketing measures was the visit to the Berlin flagship store, where the Hollywood beauty personally stood at the cash register and advertised her collection. ALPHA POOL implemented this campaign and produced behind-the-scenes material both as photos and moving images. Together with the detailed and sympathetic interview with Halle Berry, this was then used for the wide-reaching PR work. CONTENT PRODUCTION ✓S upport and production of editorial moving image and photo content.✓Conception and realization of an exclusive, media-relevant interview with the protagonist✓Production and editorial preparation of the content COMMUNICATION & PLACEMENT ✓ 408Publications✓ Editorial placement nationwide✓ in TV, print and online✓ ReportedTotal reach: over 470 million contacts

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International Launch "Rita Ora for DEICHMANN"
Reference Deichmann with Rita Ora ✓ VIP acquisition ✓ VIP guest list ✓ Influencer acquisition ✓ Fashionlaunch event conception & production ✓ Live music performance ✓ Content production ✓ Editorial placement <- ALPHA POOL conceived a one-of-a-kind launch event in summer 2019 for Europe's largest shoe retailer Deichmann. The occasion was the new "Rita Ora for DEICHMANN" collection. The event celebrated the new collection and the #Radiate campaign with the European Deichmann stores. It generated centralized content for media coverage in all countries where the campaign ran. In addition to the conception of the event, ALPHA POOL took over the international event management, VIP booking, content production and guaranteed media placement.   VIP-BOOKING ✓ KPI Identification, Acquisition & Booking✓ Acquisition of micro, macro and celebrity influencers✓ in total 30 influencers from 19 European markets as event guests✓ among them Silo Sahin, Cheyenne Ochsenknecht and Susan Sideropoulos    EVENT PRODUCTION ✓ Conception & Implementation of the international event with focus on influencers and output✓ Conception & implementation of an extraordinary fashion installation to perfectly stage the collection in the look&feel of the campaign✓ incl. Live acoustic performance by Rita Ora   CONTENT PRODUCTION ✓ Support and market-specific production of editorial moving image and photo content with numerous production teams✓ Conceptualization and execution of exclusive, media-relevant interviews with Rita Ora and VIP guests✓ Market-specific conversion and editorial preparation of the content   COMMUNICATION & Placement ✓ Cross-country editorial placement✓ about 200 publications✓ On TV, print, online and social media✓ reported Total reach: over 300 million contacts✓ in 19 European markets

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International Launch Event: "Ellie Goulding Collection"
Reference Deichmann with Ellie Goulding ✓ VIP acquisition ✓ VIP guest list ✓ Fashion event conception & production ✓ Live performance ✓ Content Production ✓ Teaser Spots ✓ Editorial Placement -   For the European launch of the "Ellie Goulding for Deichmann" collection, ALPHA POOL conceived an international event in London to which a select circle of journalists, bloggers and celebrities from 13 European Deichmann stores were invited. They were treated to a spectacular fashion show and a no less breathtaking live acoustic performance by Ellie Goulding herself.   In addition to the conception of the event, ALPHA POOL took over the complete event management including the staging of the fashion show, the international guest management and VIP booking, the content production and the Europe-wide guaranteed placement in the media of the individual markets.     VIP BOOKING ✓ Establishment and acquisition of national VIPs and influencers from each market   EVENT PRODUCTION ✓ Conception & Execution of the international launch event in London✓ VIPs and guests from 13 European Deichmann stores✓ Conception & implementation of an extraordinary fashion show to perfectly stage the collection in the look&feel of the campaign✓ Including live acoustic performance by Ellie Goulding    CONTENT PRODUCTION ✓ Support and market-specific production of editorial moving image and photo content with numerous production teams✓ Conceptualization and execution of exclusive, media-relevant interviews with Ellie Goulding and VIP guests✓ Production of social media spots announcing the collection✓ Market-specific preparation and editorial preparation of the content   COMMUNICATION & PLACEMENT ✓ Placement concept for 13 countries✓ Online teaser spots for DEICHMANN, Dosenbach and vanHaren✓ 617 Publications✓ in TV, print, online and social media✓ in 13 European markets✓ reported total reach: over 811 million contacts

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VIP Campaign "Eau Thermale Avène
Reference Avène with Franziska Knuppe ✓ conception & implementation campaign shooting ✓ VIP acquisition ✓ VIP guest list ✓ launch event conception & production ✓ Content production ✓ Editorial placement - In 2019, Franziska Knuppe shone as the new face for a campaign by "Eau Thermale Avène." The launch of the campaign was celebrated with an event all about beauty. In the Avène Beautytalk Franziska Knuppe and her friend Cathy Hummels revealed their secret beauty tips and staged the skin care brand perfectly. ALPHA POOL orchestrated the complete campaign management - from the acquisition of Franziska Knuppe as the campaign face to the implementation of the POS shoot to the launch event with high-reach placement in the media.   VIP-ACQUISITION ✓ KPI elicitation, acquisition & booking of Franziska Knuppe✓ Celebrity Influencer Booking for the event EVENT PRODUCTION ✓ Conception & Realization of the launch event in form of a beauty brunch in Hamburg✓ Optimal staging of the product while setting for the production of further social media content CONTENT PRODUCTION ✓ Conception and implementation of the campaign shooting in Paris✓ Support and production of editorial moving image and photo content during the campaign shoot and during the launch event✓ Conceptualizing and conducting exclusive, media-relevant interviews with the protagonist and VIP guest✓ production of exclusive content for Socia Media measures✓ Converting and editing content COMMUNICATION & PLACEMENT ✓ Editorial placement nationwide in TV, print and online✓ About 170 publications✓ reported total reach: over 520 million contacts✓ Support social media campaign

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VIP Campaign "Eau Thermale Avène
Reference Avène with Franziska Knuppe ✓ conception & implementation campaign shooting ✓ VIP acquisition ✓ VIP guest list ✓ launch event conception & production ✓ Content production ✓ Editorial placement - In 2019, Franziska Knuppe shone as the new face for a campaign by "Eau Thermale Avène." The launch of the campaign was celebrated with an event all about beauty. In the Avène Beautytalk Franziska Knuppe and her friend Cathy Hummels revealed their secret beauty tips and staged the skin care brand perfectly. ALPHA POOL orchestrated the complete campaign management - from the acquisition of Franziska Knuppe as the campaign face to the implementation of the POS shoot to the launch event with high-reach placement in the media.   VIP-ACQUISITION ✓ KPI elicitation, acquisition & booking of Franziska Knuppe✓ Celebrity Influencer Booking for the event EVENT PRODUCTION ✓ Conception & Realization of the launch event in form of a beauty brunch in Hamburg✓ Optimal staging of the product while setting for the production of further social media content CONTENT PRODUCTION ✓ Conception and implementation of the campaign shooting in Paris✓ Support and production of editorial moving image and photo content during the campaign shoot and during the launch event✓ Conceptualizing and conducting exclusive, media-relevant interviews with the protagonist and VIP guest✓ production of exclusive content for Socia Media measures✓ Converting and editing content COMMUNICATION & PLACEMENT ✓ Editorial placement nationwide in TV, print and online✓ About 170 publications✓ reported total reach: over 520 million contacts✓ Support social media campaign

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voestalpine: Corporate Image Film
Reference voestalpine AG ✓image film production ✓ Content production ✓ Social media trailer - The steel and technology company voestalpine AG became the main sponsor of Formula E in 2018. To promote this, an image film was to be created that visualizes the Austrian company's connection to eMobility.   From the creation of the concept and the script to the production and final editing, ALPHA POOL took on the creative and logistical challenges and created an emotional image film in line with the corporate claim "one step ahead".    CONTENT PRODUCTION ✓ Conception and production of a high-quality image film✓ Incl. Elaborate CGI✓ Making-of highlight film in various formats✓ Social media trailers in various formats    

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What do our customers say about us


We are happy to establish contact with selected customers on request

Sevilay Gökkaya

Sevilay Gökkaya

No ordinary agency. But really new approaches and bold ways. You can always rely on the valid forecasts - exceptionally efficient.

Ulrich Effing

Ulrich Effing

With ALPHA POOL, it was noticeable right from the start that they obviously know what they are talking about. They keep their promises, are reliable and reputable. What more could you want?

Ralf Daniels

Ralf Daniels

Outstanding output. Brand presence and reach in formats that are otherwise difficult to access. Very good return on investment and plenty of inspiration for innovative concepts.

Anita Tillmann

Anita Tillmann

ALPHA POOL was a valuable partner for me, especially at the beginning of Premium. I appreciate their openness and expertise. You can rely on them and the results speak for themselves.

Toyota-Logo

Sevilay Gökkaya
⭐⭐⭐⭐⭐️


No ordinary agency. But really new approaches and bold ways. You can always rely on the valid forecasts - exceptionally efficient.

 

Deichmann-Logo

Ulrich Effing
⭐⭐⭐⭐⭐️


With ALPHA POOL, it was noticeable right from the start that they obviously know what they are talking about. They keep their promises, are reliable and reputable. What more could you want?

 

Bacardi-Logo

Ralf Daniels
⭐⭐⭐⭐⭐️


Outstanding output. Brand presence and reach in formats that are otherwise difficult to access. Very good return on investment and plenty of inspiration for innovative concepts.

 

Premium-Logo

Anita Tillmann
⭐⭐⭐⭐⭐️


ALPHA POOL was a valuable partner for me, especially at the beginning of Premium. I appreciate their openness and expertise. You can rely on them and the results speak for themselves.

 

ALPHA POOL does not only focus on the essentials, but to each individual challenge we also find tailor-made solutions.

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Cross-
divisional


Most solutions require expertise, know-how and resources from several areas of business development. We live this cross-divisional approach to solutions.

 

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Objective
advice


Since we offer all services, we are independent of having to sell you only our own services, but can offer the best solution for your specific issue.

 

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Market-relevant
services


Our 20 years of agency expertise and the know-how of our strong partners are bundled in all our services. We are constantly developing our products further so that we can only make you offers tailored to both you and the market.

 

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Expertise and
valid KPIs


Our in-house databases & algorithms provide meaningful KPIs for your challenges. Nevertheless, we don't just rely on facts and figures, but always incorporate the expertise of our specialists into our services.

 

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Individual
solutions


Our products and services reflect the most sought-after requirements of the market. If you still can't find what you're looking for, we'll advise you extensively and create a targeted product for you at a fixed price.

 

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Unlimited
possibilities


We see ourselves as an open platform and are open to all benefits, services and products that meet our tough criteria. Even today, we already work with a strong international partner network.

 

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ALPHA POOL
Community


Become part of our community and benefit from exclusive expert know-how at insider prices. All providers are thoroughly tested: the services are qualified, standardized and made easy for you to buy.

 

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Single-vendor
solution


All services from a single source - thus we reduce the expenses of your accounting and controlling departments. Thanks to our fixed prices, we also facilitate the exchange with your buyers.

 

Our Approach - Your Profit


ALPHA POOL saves you money and increases your performance.

Expertise meets unlimited opportunities


First insights into the ALPHA POOL principle

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"We don't produce service blah-blah - we deliver guaranteed results."

Daniel Niemeier | Managing Partner

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"Until now, it has never been so easy to obtain marketing services at absolutely transparent prices."

Jana Hirsch | Partner

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"You will always receive independent advice included."

Frank Bojack | Managing Partner

New Services, Partners & Talents

Service Highlights

eCommerce Content Production: Model & Infinity Background
Select package: per style: 4 model photos

Content: 4 Photo(s) (€19.75* / 1 Photo(s))

from €79.00*
TV Placement incl. VIP Content Production & Acquisition
Select package: Production location Germany | Select variant: Acquisition of national VIPs

Content: 0.5 Mio. Minimum Total Range (€39,300.00* / 1 Mio. Minimum Total Range)

from €19,650.00*
INSTAGRAM Influencer CAMPAIGN

From €850.00*
per Influencer, plus 450,00 EUR one-time setup fee
Celebrity Influencer Campaign: Facebook
Select variant: Micro-celebrity influencer [at least 10,000 followers]

from €13,400.00*
Tip
Text Online Placement incl. VIP Content Production
Select package: Online reach: at least 40 million p.m.

Content: 40 Mio. Minimum Total Range (€260.00* / 1 Mio. Minimum Total Range)

€10,400.00*
PR campaign with guaranteed multi-media placement of the client's topics incl. VIP acquisition and content production
Select package: Reach online: at least 60 million p.m.; TV + print each at least 0.5 million viewers/readers

Content: 61 Mio. Minimum Total Range (€825.41* / 1 Mio. Minimum Total Range)

from €50,350.00*
FACEBOOK Influencer CAMPAIGN

From €1,140.00*
per Influencer, plus 450,00 EUR one-time setup fee
Celebrity Influencer Campaign: Instagram
Select variant: Micro-celebrity influencer [at least 10,000 followers]

€6,500.00*

Let us prefinance our services

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We are continuously expanding our service portfolio

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