Event production with PR seeding in Germany
Editorial placement of your topic in TV, print and online (article + video) incl. content production
For reach, awareness and trust!
Why should you book us?
Do you have exciting stories that deserve more attention? Do you want to increase the impact of your PR publications enormously? Are you looking for reliable media placements? Then we should talk! Our PR seeding with guaranteed reach offers you the opportunity to place your topics in TV, print and/or online in an editorial, targeted and guaranteed manner. And it's completely risk-free: you only pay for the placement if we are successful.
Your advantages at a glance:
✓ Guaranteed publications: No risk, only results. You only pay if we place successfully.
✓ Fast realisation: We complement your PR campaigns quickly and effectively.
✓ White-Label-Service: Ideal for agency partnerships.
✓ Experience and expertise: A highly networked team with over 20 years of experience.
✓ Wide coverage: Access to the leading TV, print and online media.
✓ Everything from a single source: Conception, distribution and, if necessary, production.
✓ Transparent fixed prices
Let's work together to spread your message in a targeted and successful way!
The challenge
For editorial placement as an unlabelled article to be possible, the content must comply with journalistic and national media law requirements. The material is therefore packaged accordingly, distributed via our exclusive channels and placed in relevant TV and print formats as well as on major online news portals. Our unique system allows us to offer our services on a performance-related basis. You only pay for the placement when it is published! On request, the required content can also be produced by our experienced team consisting of creative, camera team(s), editorial staff, photographer and editor.
Would you like more?
We offer a wide range of extensions to this service, for example to create a topical occasion for media coverage or to give your topic a prominent profile.
The fixed price includes the following services:
✓ Independent advice at senior level
✓ Conception of the storyline(s) with distribution analysis
✓ Editorial preparation of the topic, tailored to the respective target formats
✓ Guaranteed publication in high-reach media
✓ Reporting including evaluation of total reach
✓ Project management
Not included in the price:
✗ Content production
✗ VIP fee(s) or other additional costs such as management fees, buyouts, special requests, glam crew, etc.
✗ Legal support
✗ Travelling expenses incurred for the execution of the order
✗ Special customer requests that are not covered by the product description and lead to additional financial expenditure
All items not included in the price will be invoiced separately by prior agreement if they are incurred during the order.
We guarantee minimum ranges for each selected package:
Media platform / package | Minimum range* |
TV ![]() | 0.5 million viewers |
TV + Online article ![]() | 40.5 million viewers |
TV + Online articlel & Video ![]() | 60.5 million viewers |
Online article & Video ![]() | 60 million uU p.m. |
Online article ![]() | 40 million uU p.m. |
Print ![]() | 0.5 million readers |
Online + TV + Print ![]() | 60 million uU p.m.
+ 0.5 million viewers + 0.5 million readers |
● *How are the ranges determined?
TV: We base our TV ratings on the independent, standardised measurements and figures of the Gesellschaft für Konsumforschung (Society for Consumer Research), which collects viewing figures for television in Germany.
Online: We rely on the independent, standardised measurements and figures of the Arbeitsgemeinschaft Onlineforschung - an association of the leading online marketers in Germany (AGOF). The monthly analyses on the use of digital media can be viewed at any time on the AGOF website. Our online reach figures refer to unique users per month.
Print: When determining print reach, we rely on the independent, standardised surveys and figures of the Arbeitsgemeinschaft Media-Analyse eV. for print media as well as the evaluations and analyses of Landau Media.
● What does content production involve depending on the distribution platform selected?
Online article: Conception and creation of an editorial text contribution with integration of your topic, selection of suitable image material; proofreading; Article length approx. 550 words
Online Video: One day of filming with an EB team (camera, sound, editing incl. EQ); conception and creation of the editorial video contribution with integration of your topic; Video length approx. 2:00 minutes
TV: One day of filming with an EB team (camera, sound, editing incl. EQ); rough cut post-production; provision of material to TV editorial offices approx. 20-30 minutes TV rough cut
Print: Concept & Compilation of background information and image material on your topic
● Note on the Use of Third-Party Material
Material that is to be integrated into the content at the client's request and that has not been created or purchased by ALPHA POOL must be unequivocally clarified by the client regarding rights transfers and/or licenses for the intended use. ALPHA POOL does not conduct rights verification, rights clarification, and/or payment of any material usage fees that may be incurred.
Missing something?
We strive to cover the vast majority of market demands and challenges with our products and to make our clients happy right away.
However, sometimes there are requests that we can only calculate and plan individually. In such cases, please contact us directly.
Take advantage of our non-binding initial consultation offer.
Product category: | Content production, PR & Communication, Event Marketing, Influencer marketing |
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Target market: | Germany |
Suitable options & supplements
Conveniently expand services with useful additions
Are you missing something?
We try to cover the vast majority of requests and challenges in the market with our products and make our clients happy immediately.
However, sometimes there are requests that we can only calculate and plan individually. In these cases, please contact us directly.
Take advantage of our non-binding initial consultation offer.

Simple book your appointment directly with our team.

We are available by phone from Mon. - Fri. 09:00 - 17:00 (CET).

Write us an email and we will answer within 72 hours.
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